Responsibilities

• Build Crescendo's content program from scratch and scale it with AI-powered systems
• Make high-quality content creation, distribution, and refresh predictable and repeatable
• Operationalize structured, signal-driven content that performs across search and AI assistants
• Turn content into a durable capability that improves over time
• Produce high-quality content across formats and use AI to scale output without sacrificing voice or accuracy
• Own the full content calendar spanning thought leadership, case studies, webinars, newsletters, email nurture, social, and sales enablement
• Partner with internal SMEs to surface their expertise and turn it into thought leadership content
• Build reusable content models and templates so work created once can surface across multiple channels without copy-paste drift
• Automate repeatable tasks like research, briefs, and refresh cycles
• Define standards, taxonomy, and tagging frameworks that support internal linking, personalization, and AI discoverability
• Set up refresh triggers based on performance signals — traffic drops, product changes, shifting market narratives
• Connect tools across the content stack: CMS, analytics, and AI writing tools
• Own the end-to-end content for Crescendo's webinar program — topic selection, speaker coordination, post-event repurposing
• Repurpose long-form content (webinars, interviews, SME sessions) into blog posts, social clips, email sequences, and sales enablement assets
• Track and report on content performance across visibility, engagement, and pipeline influence
• Build feedback loops that tie production decisions to revenue outcomes
• Continuously improve the system based on what the data shows
• Report directly to and partner closely with the VP of Product Marketing to translate strategy into execution
• Collaborate with our SEO/AEO specialist to ensure content is structured and optimized for search and AI assistant visibility
• Work closely with Comms to align content with PR narratives, announcements, and thought leadership moments Includes other cross-functional collaboration like Brand, Creative, Events, Sales, Product, and CX teams

Requirements

• 3–6 years in content or content operations at a B2B technology company
• Proven ability to use AI tools to scale content production without losing quality or voice
• Experience owning multiple content formats — long-form, webinars, email, social, and sales enablement
• Comfortable working with technical SMEs to extract insights and shape them into compelling narratives
• Hands-on experience with CMS platforms and content workflows
• Comfort with workflow automation tools like Zapier, Make, Airops, or similar
• Strong analytical instincts — you connect content decisions to performance outcomes

Preferred

• Bonus: experience building a content program from scratch or working in a category-creation environment