Content Development Manager

USA (Hybrid)

$90K/yr – $120K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own content strategy and enablement for sales, turning library content into buyer-aligned, high-converting assets and learning paths.

  • Content & Curriculum Ownership: Create and curate pitch decks, battle cards, templates, and learning modules with Product Marketing.
  • Library Management & Optimization: Maintain a centralized content library and tailor materials to buyer stages and personas.
  • Collaboration & Analytics: Partner with marketing, product, and SMEs; track content performance to drive improvements.

Job Description

Responsibilities

  • Content Creation and Curation – Develops and maintains a diverse range of sales enablement content, such as pitch decks, battle cards, templates, playbooks, case studies, and sell-sheets in partnership with Product Marketing.
  • Content Management – Manages a centralized sales content library, ensuring all materials are up to date, organized, and easily accessible to the sales team; Highspot experience preferred.
  • Learning Experience Design & Curriculum Development – Designs curriculum and learning pathways that support sales performance and transformation initiatives, including e-learning modules, self-paced programs, instructor-led training, and modular learning experiences using Articulate 360.
  • Collaboration – Works closely with marketing, product, and subject matter experts to create relevant, accurate, and high quality content aligned with company strategy.
  • Performance Analysis – Tracks and analyzes content performance metrics and gathers feedback to continuously improve content effectiveness and alignment with sales goals
  • Content Optimization – Optimizes content for different stages of the buyer’s journey, various buyer personas, and specific sales scenarios.
  • Industry & Competitor Analysis – Stays informed about industry trends, market shifts, and competitor messaging to inform content strategy and ensure competitive messaging.

Requirements

  • Articulate 360 (Storyline & Rise) required
  • Familiarity with sales enablement platforms, content management systems, and CRM tools
  • Strong organizational skills to manage content libraries and complex learning initiatives

Preferred

  • Highspot experience strongly preferred
  • Experience designing learning experiences and curricula; proficiency in curriculum design, e-learning creation, and structured learning pathways

Benefits

  • Flexible work environment - hybrid (if near an office) or 100% remote
  • Work-life balance
  • Medical benefits, Retirement matching
  • Generous paid time off
  • Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs
  • Dynata offers their new colleague the opportunity to work in an open and global culture, where they welcome feedback and ideas from their colleagues. You will be working in a challenging and inspiring environment with talented colleagues from all over the world.
  • We have great opportunities for growth and professional development.
  • And much more!
Dynata logo

Dynata

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.

Founded in 1999
Shelton, Connecticut, USA
4.6K employees (768 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
4%
Direct
49.1%
Referral
42.5%
Social
0.5%
Paid
3.6%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
748 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$31.5M
Last Raise
$31.5M
Debt Financing, 2 years ago

Funding History

  • May 2024
    Debt Financing • $31.5M
  • Jan 2015
    Private Equity

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