Content Marketing Manager
Column
USA (Remote)
$80K/yr - $100K/yrIn-houseFull-timeMid level
12 hrs ago
Content Creator
Denver, CO (On-site)
$60K/yr – $75K/yrMid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end short-form and UGC-style content for paid social and organic posts, driving hook-rate optimization, test-and-learn iterations, and scalable templates across Meta, TikTok, Pinterest and YouTube, while coordinating with the creative and social teams.
Job Description
Responsibilities
- Paid social creative (about 70% of time)
- Create UGC-style, testimonial, product demo and lifestyle content for Meta, TikTok, Pinterest and YouTube ads
- Produce multiple variations of each concept to test hooks, angles, messaging and CTAs
- Partner with the Senior Paid Media Manager on a weekly test plan and read results together
- Iterate fast on winning formats and build repeatable, scalable templates
- Optimize every asset for hook rate, hold rate, CTR and conversion
- Organic content (about 30% of time)
- Create posts, reels and stories from briefs written by the Social Media & Community Manager
- Capture behind-the-scenes, team and product drop content
- Direct and shoot phone-style content at all lifestyle and studio photoshoots for behind the scenes, fit check and brand storytelling content with on-set talent.
Requirements
- 3+ years creating short-form video content, with a portfolio of UGC-style work
- Proven experience making content for paid social (Meta, TikTok), with results you can point to
- Working knowledge of how creative drives hook rate, hold rate, CTR, CVR, CPA and ROAS
- Strong editing skills in CapCut, Edits, Premiere, Final Cut or similar
- Comfortable shooting on your own, phone-first, and on camera when needed
- Content creation experience related to DTC ecommerce preferred; outdoor, travel, bags or apparel strongly preferred
- Hooks and angles: Can turn one product brief into 5-10 distinct concepts
- Native editing: Edits for each platform's format, pacing, captions and sound
- Test-and-learn mindset: Reads performance data, kills losers fast, scales winners
- On-camera ease: Natural in front of the lens, and good at directing friends, staff and customers
Preferred
- Bachelor’s degree in related field preferred
- DT C ecommerce experience preferred; outdoor, travel, bags or apparel strongly preferred
Benefits
- Benefits include medical, dental, vision, 401k with a match, an annual activity and mental health allowance, Flexible Time Off, paid volunteer days and a generous product allowance and discount.
TOPO DESIGNS LLC
Our vision is to inspire more people to get outside by designing the outdoors seamlessly into life. We are a Colorado-based outdoor brand offering versatile, sustainable, durable packs, bags, apparel, and accessories. We are founded with the fundamental belief that everyone experiences the outdoors differently.We want to get everyone outside without feeling encumbered by the traditional notions that hold them back. We are rooted in mountain culture, but we also love exploring cities and world travel. We celebrate these radical differences by offering products that help people get confidently outside on their own terms, regardless of location.#topodesigns #outsidehowyoudecide
Salaries
Posted range
$60K/yr – $75K/yr
Taken straight from the job posting.
The middle of this range ($68K) is 6% below the median base salary for Content Creator roles in the United States ($72K).
Content Creator median pay in the United States
Most pay falls between $58K and $82K. Based on 113 salaries.
Links
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