DIGITAL CONTENT PRODUCER - WFSB

Connecticut, USA (On-site)

$49K/yr – $60K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Own the digital storytelling workflow from breaking news to long-form social and streaming content, balancing rapid video production, platform-native edits, and collaborative show development.

  • Lead vertical video production and social distribution across TikTok, Instagram, and YouTube.
  • Coordinate with reporters, anchors, producers, and managers to turn journalism into engaging digital storytelling.

Job Description

Responsibilities

  • Break news everywhere. Write and publish web stories, breaking news updates, push alerts, and social posts. Move fast and be first.
  • Own the video. Help produce and post multiple vertical videos daily, more when breaking news demands it. Edit content built for TikTok, Instagram and beyond.
  • Think social first. Spot the moments, interviews and stories people need to see now, not hours later.
  • Make YouTube a destination. Produce livestreams, create compelling thumbnails and headlines, and find new ways to grow views, watch time and revenue.
  • Make shows happen. Book guests, develop topics, build rundowns, and produce live and recorded streaming shows from start to finish.
  • Create what’s next. Pitch original social franchises, streaming series and documentary-style projects that go beyond the daily newscast.
  • Own the details. Cut video for the web, create graphics and carousels, track performance, and keep content moving across platforms.
  • Be a newsroom player. Work with reporters, anchors, producers and managers to turn good journalism into great digital storytelling.

Requirements

  • Strong vertical video editing and news judgment
  • Adobe Premiere skills and the ability to edit quickly under deadline
  • A working knowledge of TikTok, Instagram, YouTube and digital publishing
  • The ability to juggle breaking news, video production and show logistics without losing sight of the story
  • Creativity, initiative and a genuine obsession with what makes people click, watch and share
  • A passion for reinventing how local news reaches its audience

Benefits

  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
Gray Media logo

Gray Media

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Salaries

Posted range

$49K/yr – $60K/yr

Taken straight from the job posting.

Content Marketing median pay in the United States

$84K/yr

Most pay falls between $70K and $110K. Based on 3,331 salaries.

See all Gray Media salaries

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K
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DIGITAL CONTENT PRODUCER - WFSB

Gray Media · Connecticut, USA · On-site