Marketing Content Manager

Responsibilities

• Content Creation & Creative Production: Proactively identify, plan, and capture content across rehearsals, performances, classes, community programs, events, and behind-the-scenes activities.
• Capture, edit, and produce photography and video, particularly short-form content for social media, digital advertising, email and the website.
• Design and produce digital and print assets, including advertisements, posters, flyers, brochures, email graphics, signage, and promotional collateral.
• Develop, adapt and repurpose content and creative assets for multiple audiences, campaigns, and platforms.
• Maintain an organized library of photography, video, design files, templates, and branded assets, ensuring consistency with Ballet Hispánico’s visual identity and voice.
• Social Media & Digital Marketing: Develop and implement social media strategy and content plans with the Director of Marketing and Communications, including goals, KPIs, and benchmarks.
• Manage day-to-day social channels, including content planning, creative development, approvals, scheduling, publishing, and community engagement.
• Create platform-appropriate content, including reels, stories and short-form video, and identify emerging formats and opportunities.
• Grow social audiences and engagement for Ballet Hispánico and artistic leadership.
• Create and manage paid social campaigns, including campaign setup, audience targeting, creative development, budget management, and optimization, working with external digital marketing support as required.

Requirements

• Bachelor’s degree preferred in Marketing, Advertising, Communications, or a related field, and at least three years of relevant experience in content creation, digital marketing, social media or creative production; equivalent professional experience accepted.
• Demonstrated hands-on ability in photography, video capture and editing, especially short-form social content.
• Experience creating and managing paid social campaigns, including audience targeting, budgets, testing and optimization.
• Strong graphic design and creative production skills, with proficiency in Adobe Creative Cloud and/or comparable tools.
• Experience producing digital and print assets across different channels and formats.
• Strong understanding of social media, content trends, engagement and audience development.
• Excellent copywriting, proofreading, visual storytelling, organizational and project-management skills, and attention to detail.
• Ability to take a creative project from concept and content capture through editing, design, approvals, and publication.
• Experience updating website content through a content management system (CMS) desirable.
• Familiarity with email marketing, analytics and CRM platforms desirable.

Preferred

• proficiency in Spanish a plus, but not required.
• Experience in dance, performing arts or nonprofit organizations a plus.

Benefits

• Competitive benefits package, including a 403(b) plan and insurance benefits.