Content Creator & Social Media Strategist

Allen, TX (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end social content lifecycle for DreamCatchers, from concept and production to publishing, performance analysis, and community engagement, while shaping voice and strategy across TikTok, Reels, Shorts and more.

Own content calendar and posting schedule across platforms
Lead on-camera presence, hooks, and scripting to fit brand voice
Analyze performance data to inform future creative

Job Description

Responsibilities

Create original short-form content for TikTok, Instagram Reels, Facebook, and YouTube Shorts
Regularly appear on camera as a personality and representative of DreamCatchers
Take content from concept through filming, editing, publishing, and performance analysis
Write hooks, scripts, captions, and on-screen text
Manage the day-to-day social content calendar and posting schedule
Monitor and respond to comments, DMs, mentions, tags, and collaboration opportunities
Engage with our community of professional hairstylists
Identify strong user-generated content and opportunities to feature our stylist community
Help coordinate influencer and creator collaborations
Repurpose existing footage into fresh, social-first content

Requirements

3+ years of experience in social media, content creation, digital marketing, or a related role
Ability to work full-time and on-site in Allen, TX
A portfolio demonstrating content you personally helped create
Comfortable and confident appearing on camera
Hands-on experience shooting and editing short-form video
Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social-first storytelling
Strong instincts for hooks, pacing, trends, and internet culture
Ability to write naturally and adapt to an established brand voice
Familiarity with social media analytics and using performance data to improve content
Highly organized and able to balance planned campaigns with spontaneous content opportunities

Preferred

Experience with any combination of:
Beauty, haircare, fashion, or lifestyle brands
Influencer or creator marketing
Canva
CapCut or Adobe editing tools
Klaviyo
YouTube
Photography
Email marketing or newsletters
Building your own social following or creator presence

DreamCatchers Hair International

Here at DreamCatchers, we’re all about quality, & we take pride in our hair, just as you do. That’s why we only use 100% Remy hair that is silicone free. Doing this ensures lasting, quality hair, the kind you dream about. Our hair is a unique blend of Remy hair, which means that the cuticles are intact & are aligned in the same direction. As part of our quality control, we lab test our hair to check for cuticle integrity, pH, & hair structure to ensure that the hair is damage free & without any coatings.

Founded in 2009

Allen, Texas, USA

12 employees (3 in marketing)

dreamcatchers.com