Content Creator, Social

Responsibilities

• Shoot, edit, and publish short-form content across Instagram, TikTok, Facebook, and YouTube Shorts.
• Create Reels, TikToks, carousels, and Stories tailored to each platform's specifications.
• Identify relevant trends and adapt them quickly while maintaining Resilia's brand voice.
• Repurpose footage from brand shoots, agencies, and creators into engaging social content.
• Pitch at least three new content ideas every week during the Monday newsroom, each supported by a strong hook and creative reference.
• Develop repeatable content formats and series based on established content tracks.
• Test different creative approaches and use performance insights to refine future content.
• Identify successful formats and recommend opportunities to scale them.
• Ensure all content aligns with Resilia's brand voice, sound guidelines, and approved claims.
• Prepare and submit posts for approval through the content calendar within established deadlines.

Requirements

• 2–3 years of experience creating short-form social content for a consumer brand, preferably in DTC, CPG, or wellness.
• A portfolio showcasing Reels and TikToks personally shot and edited, ideally with performance results.
• Strong editing skills using CapCut, Adobe Premiere, or similar tools, including pacing, captions, sound, and on-screen text.
• Experience shooting content using a smartphone or small camera setup, with a good understanding of lighting and framing.
• Strong awareness of social media trends and the judgment to determine which trends align with brand identity.
• Creative, proactive, and comfortable pitching new ideas regularly and incorporating feedback.
• Excellent organizational skills, with the ability to manage deadlines, files, content versions, and approval workflows.

Preferred

• Experience in wellness, supplements, or other regulated industries, with an understanding of approved marketing claims.
• Basic motion graphics and design skills for creating carousels, covers, and other social assets.
• Experience supervising, mentoring, or providing creative direction to junior team members.