Social Media Manager & Content Creator

Responsibilities

• Develop and propose social media strategies focused on increasing followers, engagement, and brand awareness across Facebook and Instagram.
• Present proposed strategies, content plans, and growth initiatives to management for review and approval.
• Build brand recognition through consistent, creative, and engaging social media content.
• Create entertaining and eye-catching content, including: - Short-form videos and Reels. - AI-generated videos, animations, and creative content. - Static graphics and multi-image carousel posts. - Memes, trending content, and shareable posts.
• Utilize AI tools to streamline and enhance content creation.
• Develop strategies to convert increased brand exposure and content reach into new followers and subscribers.
• Identify social media trends, audience interests, and opportunities to increase organic reach.
• Monitor analytics and report on follower growth, engagement, reach, and overall content performance.
• Evaluate campaign results and recommend adjustments to improve performance.
• Maintain a consistent posting schedule and ensure all content aligns with Abco's brand and messaging.

Requirements

• Previous experience managing business social media accounts.
• Demonstrated ability to grow social media audiences and brand recognition.
• Strong understanding of Facebook and Instagram algorithms, trends, and audience engagement.
• Experience creating short-form videos, Reels, graphics, and carousel posts.
• Familiarity with AI-powered content creation tools and platforms.
• Ability to develop social media strategies and present recommendations to management.
• Understanding of organic social media growth strategies.
• Creative mindset with the ability to develop original, entertaining, and shareable content.
• Ability to interpret analytics and use performance data to guide future strategies.
• Strong communication, organization, and time-management skills.