New Holland Brand Social Media & Web Content Specialist

Responsibilities

• Social Media Strategy & Execution
• Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
• Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results
• Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
• Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
• Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
• Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.
• Web Content and Digital Ecosystem Management
• Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
• Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.

Requirements

• 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
• Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
• Experience creating digital visual communications and copywriting.
• Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
• Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
• Knowledge of emerging platforms, engagement tactics, and digital best practices.
• Fluency in English; additional European languages are a plus.

Preferred

• Experience in agriculture or similar industrial companies.
• Familiarity with budget management and procurement processes.
• Previous experience in a multinational or matrixed organization.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off