Social Content & Engagement Lead

Responsibilities

• Community Management & Engagement (40%)
• Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth.
• Lead every channel interaction with compassion, curiosity, and inclusivity, speaking up for Soluna's diverse community.
• Moderate comments and DMs, track sentiment, and escalate safeguarding or crisis concerns to the Editorial Manager under our clinical protocols.
• Act as primary contact for social and UGC asset generation across external creators, student brand partners, and Young Adult Ambassadors (YAAs), managing inboxes and dedicated creator channels.
• Find, vet and coordinate brand-aligned partnerships with influencers and organizations that grow Soluna's reach.
• Content Planning and Operations Management (35%)
• Direct YAAs, influencers, and UGC creators: develop concepts, write briefs, manage delivery schedules, and review final content.
• Build, schedule, and publish all editorial and creator content week by week and month by month, keeping a consistent cadence on every channel.
• Lead weekly content planning and partner with the Editorial Manager on quarterly roadmaps that balance evergreen topics, campaigns, leadership goals, and trends.

Requirements

• 3–5 years experience in social media content creation, social copywriting, and community management for a brand, agency, media company, or creator.
• Prior day-to-day management of at least one brand or creator social channel with an audience of 25,000+ followers.
• Proven, measurable follower and engagement growth on channels you managed, with metrics you can share (for example, follower growth over a set period, engagement rate, views, saves, and shares).
• A portfolio showing both short-form social video you created and strong writing in a teen or young adult voice.
• Hands-on experience moderating comments and DMs and handling sensitive or negative community conversations with care.
• Experience sourcing, briefing, and managing content creators, influencers, or UGC partners from concept to delivery.
• Fluency in the culture, formats, and trends of TikTok, Instagram, YouTube, Snap, Discord, X, and LinkedIn.
• Comfort appearing on camera, filming others, and producing collaborative video for social and in-app use.
• Working knowledge of native platform analytics and social management tools (for example, Statusbrew, Sprout, or Later), and the ability to turn data into content decisions.
• Strong creative writing skills, adapting tone and format across headlines, storytelling and educational content.

Preferred

• Bachelor's degree in social media marketing, digital communications, journalism, or a related field, or equivalent experience.
• Experience creating content for youth audiences (13–25) or in health, wellness, education, or nonprofit settings.
• Experience working within clinical, legal, or safeguarding review processes.
• Familiarity with Google Workspace, Slack, Wrike, Figma or Miro, and Contentful (or willingness to learn).
• Experience with paid social or creator-led campaigns.
• A growth mindset that welcomes creative risk, failure, and starting over, and the ability to thrive in start-up ambiguity.

Benefits

• Excellent Medical, Dental, and Vision Coverage
• 401(K) Retirement Plan with company match
• Generous Paid Time Off
• Remote-first flexibility and work-from-home support
• Paid parental leave
• Learning & development opportunities
• 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)