Responsibilities

• Create, shoot and edit approximately 20–40 pieces of short-form content per month
• Develop original concepts, hooks, recurring series and social-first campaigns
• Film founder-led content and help turn spontaneous ideas into great videos
• Create content around beef tallow, food, snacking and the seed-oil conversation
• Capture retail launches, store visits, events, sampling and behind-the-scenes moments
• Produce taste tests, street interviews, challenges and other highly shareable content
• Develop funny and entertaining content featuring the Tasty Nate’s brand and Nate the Cow
• Identify trends quickly and determine how Tasty Nate’s can participate without feeling forced
• Recruit and manage UGC creators and micro-influencers
• Engage with comments, creators and customers to build a real Tasty Nate’s community

Requirements

• You don't necessarily need years of traditional marketing experience.
• You do need to understand what makes people stop scrolling.
• You're constantly on TikTok, Instagram and YouTube and naturally understand internet culture
• You can recognize a trend before a brand's marketing department ruins it
• You're comfortable filming with an iPhone or camera
• You know how to edit short-form video quickly
• You understand hooks, pacing, retention and storytelling
• You're comfortable approaching strangers for taste tests or interviews
• You're willing to be behind the camera and occasionally in front of it
• You're funny, creative and willing to test weird ideas

Preferred

• Experience with CapCut, Adobe Premiere, Final Cut, Canva or similar tools is a plus.
• Experience working with food, CPG, creators, TikTok Shop or rapidly growing consumer brands is also a plus.