Consumer Marketing Senior Manager, GEMTESA

Responsibilities

• Lead day-to-day execution of DTC and DTP programs, including Point-of-Care, digital and social media, patient ambassador and influencer programs, and CRM.
• Manage agency partners, timelines, and scope to deliver patient/consumer content and campaigns on time and aligned with brand strategy.
• Partner with HCP Marketing, Market Access, Patient Support Services, and agency partners to ensure integrated, timely execution across omnichannel touchpoints and the patient journey.
• Build measurement and optimization plans, ensuring all touchpoints integrate with the consumer/patient omnichannel ecosystem.
• Apply patient insights, segmentation, market research, and analytics to evaluate program effectiveness and optimize messaging, channel mix, customer experience (CX), and campaign performance.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Obtain approval of marketing materials through the internal review process, ensuring compliance with regulatory and legal requirements.
• Champion patient perspective and materials through field training and sales communications.
• Contribute to GEMTESA brand strategy, omnichannel planning, and CRM/digital campaign development with cross-functional stakeholders.

Requirements

• Bachelor’s degree in business, marketing, or related field required. MBA preferred.
• Minimum 6 years of relevant experience in biotech or pharmaceutical industry with bachelor’s degree or equivalent years of work experience
• Experience with planning, piloting, and scaling new digital marketing initiatives.
• Skilled in insights-driven CRM and CX best practices to optimize omnichannel campaign performance.
• Experience working with agencies to develop and execute marketing plans, including consumer/patient materials and campaigns across multiple channels. Media planning and analysis experience preferred, including managing multiple agency partners to deliver within timelines and budget.
• Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
• Track record of tactical marketing execution in regulated industries preferred.
• Urology and/or women’s health experience preferred but not required.

Preferred

• MBA preferred.
• Urology and/or women’s health experience preferred but not required.

Benefits

• Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state.
• Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.