Responsibilities

• Coordinate consumer campaigns from brief through launch, managing timelines, audience requirements, creative assets, approvals, and deployment.
• Maintain the campaign calendar and align communications with key moments across the consumer journey.
• Write and refine consumer-focused messaging that is clear, helpful, and consistent with campaign objectives.
• Partner with Marketing, Digital, Product, Field Development, Customer Service, Analytics, and other teams to align campaigns with consumer needs and business priorities.
• Coordinate reviews, communicate status, resolve open items, and confirm campaigns are ready to launch.
• Support targeted pathways for onboarding, product education, reorder, retail-to-VIP conversion, loyalty, and win-back.
• Monitor engagement, conversion, reorder, retention, and consumer response trends.
• Prepare campaign recaps and recommend improvements to messaging, segmentation, timing, and delivery.
• Support testing, personalization, and automation as consumer engagement capabilities grow.
• Work occasional evenings, weekends, or holidays as business needs require.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field; equivalent related experience considered.
• Experience: At least three years of experience in marketing campaigns, lifecycle marketing, customer engagement, digital marketing, or CRM communications.
• Four years of experience with consumer lifecycle or retention campaigns preferred.
• Campaign Execution: Ability to coordinate campaigns across channels, manage details and deadlines, and move work through review and launch.
• Writing and Communication: Strong writing skills and the ability to create clear, relevant communications for different consumer audiences.
• Consumer Insights: Understanding of lifecycle stages, segmentation, onboarding, reorder behavior, and retention; ability to use campaign results to recommend improvements.
• Collaboration and Judgment: Strong attention to detail, sound judgment, and the ability to work effectively across teams and changing priorities.
• Work Location: Ability to work onsite in Scottsdale, Arizona.

Preferred

• Four years of experience with consumer lifecycle or retention campaigns preferred.

Benefits

• Highly rated and competitive medical plans.
• 401 (k) with company match and immediate vesting.
• 1-on-1, personalized health coaching.
• Many other voluntary benefits.