Head of Demand Generation
Gurucul
San Francisco, CA (Remote)
$175K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.
2 hrs ago
Confluent Demand Strategy Professional
Austin, TX (On-site)
$134K/yr – $250K/yrSenior LevelFull time
Posted 3 weeks ago
Job Summary
Own and drive demand strategy and cross-brand programs, leading initiatives like CxO programs and major events, while designing omni-channel client journeys, campaigns, and performance optimization.
- Own and drive demand strategy development across brands
- Lead initiative ownership including CxO programs and events
- Design omni-channel client journeys and end-to-end campaigns
Job Description
Responsibilities
- Demand Strategy Development: Develop and execute integrated, cross-brand strategies that drive engagement, pipeline growth, and client relationship building.
- Client Journey Design: Design and execute programmatic omni-channel client journeys in support of demand motions.
- Initiative Ownership: Own strategic initiatives, including CxO Program and Event orchestration, to ensure collaboration and consistency across teams.
- Event Orchestration: Build and manage the demand plan for major global, cross-brand events, collaborating across teams to ensure unified messaging and maximum business impact.
- Campaign Design: Design and deliver end-to-end cross-sell and up-sell campaigns targeting specific buying groups through a multi-channel mix.
- Performance Monitoring: Monitor, analyze, and report on campaign performance, optimizing demand strategies based on measurable outcomes.
- Segment Analysis: Identify and prioritize account segments using data-driven insights to develop demand plans for identified cohorts.
Requirements
- Deep Understanding: of client segment business performance, including current and future quarter pipeline status, offering performance, and key deals status.
- Data Driven Insights: experience with identifying cohorts and developing demand plans using data-driven insights to drive demand for technology and/or consulting solutions.
- Omni Channel Expertise: ability to design and execute programmatic omni-channel client journeys in support of demand motions.
- Partnership Development: experience with establishing strong partnerships with sales organizations to ensure tight alignment with business and market priorities.
- Performance Optimization: experience with monitoring, analyzing, and reporting on campaign performance to optimize demand strategies based on measurable outcomes.
- Data Analysis Skills: Deep expertise in analyzing data to drive demand strategies and identify client segments.
- Technical Proficiency: Ability to leverage data-driven insights to develop and execute targeted demand strategies.
- Market Knowledge: Understanding of market priorities and business performance to inform demand strategies.
IBM
4.0 Glassdoor
At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.
Founded in 1911
Armonk, New York, NY, US
328K employees (11,260 in marketing)
79% recommend to a friend
80% CEO approval
Salaries
Posted range
$134K/yr – $250K/yr
Taken straight from the job posting.
Demand Generation median pay in the United States
Most pay falls between $90K and $163K. Based on 897 salaries.
Marketing Team
Marketing Team Size
6,000 (2% of company)
Median Career Experience
21 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Scott Baker
CMO and VP of Product Marketing, IBM Storage
At the company for 5 years 6 months
Meg Murphy
Chief Marketing Officer, IBM Systems & Partner Ecosystem
At the company for 11 years 3 months
Quincy Allen
Chief Marketing Officer
At the company for 11 years
Caitlyn Conroy
Vice President, Americas Growth Marketing
At the company for 12 years
Traffic Signals
Monthly Visitors
13.8M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
53.1%
Direct
37.5%
Referral
7.4%
Social
1.3%
Paid
0.7%
Headcount Trend
Current headcount: ~339.2K
Links
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