Responsibilities

• Grow community membership through content, social promotion, and member engagement
• Run promotion across LinkedIn, email, partner channels, and other community platforms
• Improve growth by building partnerships, referrals, shareable campaigns, and optimizing funnel performance
• Create, manage, or oversee content that builds awareness, drives engagement, and supports membership growth across a range of formats
• Manage LinkedIn presence, thought leadership, social distribution, and forum participation
• Support SEO through content development, landing pages, and ongoing optimization
• Oversee website updates, landing pages, messaging, and conversion improvements, partnering with our platform vendor.
• Manage and execute the OnPoint Community Program and budget, ensuring it delivers value to members and aligns with strategic goals.
• Track ROI across channels. Maintain accurate membership databases and track key engagement metrics to inform strategy and improve performance.
• Plan and support webinars, roundtables, and small community events that foster connection (mostly virtual).