Responsibilities

• Own the content calendar across Instagram, TikTok, YouTube, LinkedIn, X, and Pinterest.
• Plan publishing cadence, campaign sequencing, content themes, and platform-specific execution.
• Produce short-form video from start to finish, including concepts, scripts, filming, editing, captions, and publishing.
• Create platform-native hooks, captions, on-screen copy, and calls to action.
• Design graphics and carousels in Canva using existing templates and brand guidelines.
• Repurpose blog posts, scientific material, participant stories, and company updates into multiple content formats.
• Schedule and publish content across all active social channels.
• Monitor comments and direct messages and respond in accordance with internal guidelines.
• Route clinical, product, and claims-related questions to the appropriate internal team member.
• Submit product-related content through the company’s compliance review process before publication.

Requirements

• At least 5 years of professional experience producing and publishing content for brand-owned social media channels.
• A strong portfolio of short-form videos that you personally filmed and edited.
• Examples of content performance, including views, engagement, conversion, audience growth, or other relevant results.
• Strong knowledge of Instagram Reels, TikTok, YouTube Shorts, YouTube long-form, Pinterest, and LinkedIn.
• Excellent writing skills and the ability to maintain a consistent brand voice across platforms and formats.
• Hands-on experience with tools such as Canva, CapCut, Captions, or comparable video and design platforms.
• Experience managing content calendars, deadlines, approvals, and publishing workflows.
• Confidence interpreting analytics and using performance data to guide future content decisions.
• Strong organizational skills and the ability to manage multiple projects independently.
• A high level of ownership, responsiveness, and attention to detail.

Preferred

• Experience working with a health technology, digital health, concierge health, diagnostics, or wellness brand.
• Familiarity with regulated marketing environments and claims-substantiation requirements.
• Experience translating scientific, technical, or clinical information into accessible consumer content.
• Experience using Monday.com, Customer.io, or comparable project-management and lifecycle-marketing platforms.
• Community-management experience within a health, wellness, or science-focused audience.
• Experience creating executive thought leadership and user-generated-content campaigns.