Social Media Strategist

New York City, NY (Hybrid)

$24/hr – $29/hrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end content creation for client shoots and manage the content calendar and influencer coordination, while aligning with client goals.

  • Own content creation from shoot to post-production
  • Coordinate with clients and teams to align on content mission and calendar

Job Description

Responsibilities

  • Assist in the development and presentation of annual strategic plans
  • Act as client first-responder for imagery requests and photo needs and content calendar requests
  • Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
  • Guide student interns and post-grads
  • Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
  • Draft mockups and captions for monthly content calendars
  • Own the external editing with client through editorial calendar platform
  • Publish content to Instagram and Facebook in agreed upon cadence
  • Create on-brand Instagram Stories for clients
  • Develop content mission shot list and itinerary from the shoot flow and working with them to ensure they have scheduled/booked everything internally

Requirements

  • College Degree or comparable experience required
  • At least 2 years of experience with digital marketing and/or social media
  • Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
  • Experience using content management tools such as HeyOrca, Sprout Social, etc.
  • Experience supporting paid social media campaigns on Facebook and Instagram
  • Experience editing photos (Adobe Photoshop/Lightroom)
  • Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
  • Travel and/or hotel industry experience preferred
  • Ability to travel for client needs
  • Computer skills, including Word and Excel in a Microsoft Windows environment

Preferred

  • Agency experience preferred
  • Travel and/or hotel industry experience preferred

Benefits

  • J/PR offers a competitive benefits package, including:
  • Competitive base: $24 - $29/hr commensurate with experience and location
  • Partially sponsored medical, dental, vision, and pet insurance premiums
  • Monthly Cell Phone Stipend
  • 401K with matching
  • Commission
  • Year-end discretionary bonus
  • Accrued PTO
  • Birthday PTO
  • Flexible Release Fridays
J/PR logo

J/PR

Global Travel and Lifestyle Agency specializing in public relations, content creation, social media and brand collaborations.

Founded in 2005
New York, New York, USA
181 employees (76 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
39.5%
Direct
43.4%
Referral
7%
Social
8.9%
Paid
1.2%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
73 (40% of company)
Median Career Experience
6 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
3