Responsibilities

• Channel strategy — Set the roadmap and quarterly goals for each platform. Decide what we post, why, and what it's meant to do for the business.
• Content direction — Own the editorial calendar and produce on-brand graphics, short-form video, Reels, and long-form LinkedIn content. Direct freelancers and outside creative as needed.
• Paid social — Plan and manage campaigns end to end: audience build, creative testing, budget pacing, and CPL/CAC accountability.
• Community and advocacy — Manage comments and DMs, engage our surgeon community, and cultivate KOLs and brand advocates into visible partners.
• Measurement — Report on engagement, follower growth, click-through, MQLs, and pipeline contribution. Bring recommendations, not just dashboards.
• Cross-functional partnership — Work with Marketing, Product, Sales, and Clinical Affairs to align content with product launches, congresses, and publications, and to keep all claims accurate and compliant.

Requirements

• - 3–5+ years of hands-on social media management with demonstrated results — portfolio or case studies showing accounts you grew and campaigns you ran
• - Proven paid social experience with direct budget responsibility (Meta Ads Manager, LinkedIn Campaign Manager)
• - Excellent writing, with the range to sound credible to clinicians and compelling to consumers
• - Proficiency with social management and analytics platforms (Sprout Social, Hootsuite, Google Analytics) and creative tools (Adobe Creative Suite, Canva, CapCut or equivalent)
• - Ability to translate clinical and scientific material into accurate, engaging content
• - Self-directed and organized, able to run multiple campaigns simultaneously with minimal day-to-day supervision

Preferred

• - B2B healthcare, medical device, aesthetics, or plastic surgery marketing experience
• - Familiarity with advertising compliance in a regulated medical environment
• - Experience working with surgeons, KOLs, or clinical influencers
• - Hands-on video editing and motion graphics
• - Experience supporting a sales team with social-sourced leads

Benefits

• - Employer-sponsored health insurance
• - Paid vacation
• - Paid sick leave in accordance with California law
• - 401(k) retirement plan
• - Stock option eligibility