Responsibilities

• Community & Social — End to End: Own community strategy execution across all social channels (TikTok, Instagram, Facebook, Facebook Groups, Threads, Reddit, and emerging platforms) — you're accountable for the full lifecycle, from planning through daily execution. Talk directly with our community and build authentic, two-way relationships rather than just publishing content. Own community health, including sentiment, response times, and the overall tone and safety of our spaces, and track the metrics that tell us whether community is actually thriving (engagement rate, sentiment trends, growth, response time, share of voice).
• Creator Seeding & Rallying: Proactively seed product to creators and rally them around brand moments, launches, and campaigns. Build genuine relationships with high-affinity creators so they show up for the brand organically, not just when there's a paid ask. Own affiliate program performance across Amazon, Shopify Collabs, Walmart, and TikTok Shop, and execute the shift toward curated, in-house creator programs — content licensing, Spark Ads, and creator briefs included.
• Communication & Customer Experience Through Line: Own communication across all community touchpoints, making sure our voice is consistent whether someone's in the comments, in a DM, or reading a reply to a review. Serve as the bridge between community insights and CSR/FAQ — flagging recurring questions, confusion points, or complaints so they get addressed proactively in FAQ, PDP copy, and CSR scripting. Partner cross-functionally so the customer experience feels consistent no matter how someone finds us.
• Events & Activations: Bring the community to life in person — representing Pacifica at events, activations, and creator meetups, and bringing community members and creators along to experience the brand firsthand. Willing to travel as needed to support events, launches, and on-the-ground creator relationships.
• Strategy Partnership & Insights: Collaborate with the broader marketing and product team to shape community and creator strategy, bringing the on-the-ground intelligence only this role has visibility into. Translate community and affiliate activity into actionable insights and leads for leadership — trends, friction points, whitespace opportunities, and signals worth acting on. Own regular reporting on community health and metrics.

Requirements

• 3+ years in community management, affiliate marketing, or social media, ideally at a DTC or omni-channel consumer brand, with real ownership of a program end to end
• A natural communicator — you're comfortable being the voice of the brand in conversation, not just behind a content calendar
• Experience seeding product and building real creator relationships, not just managing a list
• A bias toward execution — you don't wait to be told what's next, and you're comfortable being accountable for outcomes
• A sharp eye for patterns — you notice when five people ask the same question and know that's a signal, not noise
• Comfort owning metrics and reporting on community health, not just vibes
• Strong collaborator on strategy, strong independent executor on delivery
• Willingness to travel for events, activations, and creator relationship-building
• A genuine love of beauty, community, and making people feel heard

Preferred

• Experience with affiliate platforms (Levanta, CreatorIQ, or similar) is a plus

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• A supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work that makes a positive impact on people and the planet.