Responsibilities

• Own one Instagram account end to end, from research and source review through the complete post package and final organized delivery.
• Mine keynotes, trainings, podcasts, interviews, testimonials, books, speeches, social performance, and raw footage for compelling ideas, precise claims, emotional moments, and proof.
• Own the concept, hook, structure, script, caption, on-screen text, pacing, graphics, sound, CTA, edit or design, and final presentation.
• For each core reel, build at least three meaningful versions with different starting points, headlines, or hooks, plus corresponding ad-ready CTA or banner exports.
• For static posts and carousels, create the organic version and a paid-ready version. A carousel's paid version may include an additional final CTA slide such as “Get the book for free.”
• Use organic response and downstream paid-performance feedback to improve future angles, formats, hooks, audience choices, and creative decisions.
• Maintain exact naming, source references, project files, metadata, multiple timelines, export presets, and clearly separated organic and ad-ready folders.
• Bring new formats, templates, and creative opportunities forward without waiting for a detailed brief. New content types should be proposed clearly for approval; routine work should not create an approval bottleneck.
• Day-90 cadence: by day 90, each account has one reel and one static ready to publish every day. Start with our five existing static formats, identify the three or four that work best for your account, improve them, and develop new formats when the evidence supports it.
• Batch the static system: at mature cadence, spend roughly two focused days each month building the month's static content. Use reusable Figma templates and proven language from winning LinkedIn posts, paid hooks, audience data, relevant creators, books, speeches, podcasts, trainings, and our content database. The rest of the month belongs to reels, research, filming support, ideation, iteration, and improving the work.

Requirements

• A proven short-form storyteller and visual producer with excellent instincts for hooks, pacing, emotion, platform-native taste, and clarity.
• A producer as much as an editor: you find the idea, choose the angle, write the communication, and build the execution.
• Experienced connecting ChatGPT or Claude, connectors, plugins, data, and creative tools into real workflows—and able to prove what improved.
• Fluent in Premiere Pro or equivalent, with enough Figma, motion, design, captioning, and sound ability to deliver finished video and static work yourself.
• Able to preserve a thought leader's real voice while making the communication more focused, memorable, and effective.
• Already proven at the volume, quality, variation, ownership, and audience-response level we require. This is not where you learn to operate at this level.