Social Media Manager

Responsibilities

• Organic Social Strategy & Channel Ownership
• Own and evolve the organic social strategy across Paw Prosper's growing portfolio of D2C consumer brands in partnership with the Director of Content & Community.
• Define how each brand shows up organically, including channel purpose, content pillars, voice, audience experience, and engagement approach.
• Own organic social calendars from planning through publishing, engagement, optimization, and reporting.
• Translate campaigns, launches, promotions, educational initiatives, customer stories, and brand priorities into compelling, platform-specific organic content.
• Support D2C priorities across the customer journey through organic social, balancing brand building and audience engagement with product discovery, education, launches, promotions, and advocacy.
• Monitor platform trends, audience behavior, emerging formats, and new channel opportunities to continuously evolve our approach.
• Partner with the Director of Content & Community and Growth to align organic social with broader D2C campaigns and priorities while maintaining a distinct organic channel strategy and audience experience.
• Audience Engagement & Nurturing
• Build and nurture engaged audiences across Instagram, Facebook, TikTok, YouTube, and other relevant organic social platforms.

Requirements

• Experience: 4–6+ years of progressive experience in organic social media, social strategy, audience engagement, or brand social, ideally supporting multiple D2C or consumer brands.
• Agency Experience: Experience working in an agency environment is an asset, particularly experience managing multiple brands, clients, timelines, and priorities.
• Organic Social Strategy: Demonstrated experience independently developing and executing organic social strategies, not solely scheduling or publishing content.
• Audience Building & UGC: Strong understanding of how to attract, engage, nurture, and retain organic audiences, including experience sourcing and activating UGC and customer stories.
• Content Skills: Strong ability to turn photography, video, UGC, customer stories, and campaign assets into engaging organic content, with excellent social copywriting skills.
• Platform Expertise: Deep understanding of Instagram, Facebook, TikTok, and YouTube, including how audience behavior and content expectations differ across platforms.
• Strategic & Analytical Thinking: Ability to translate organic social performance and audience behavior into meaningful insights and actionable recommendations.
• AI & Tools Fluency: Comfortable using AI and social media, listening, content management, productivity, and analytics tools to improve workflow efficiency and scale.
• Communication & Judgment: Exceptional communication skills, high emotional intelligence, and sound judgment when representing brands and engaging directly with customers.
• Organization & Leadership: Strong project management skills with the ability to manage multiple brands and priorities while mentoring junior team members and providing strategic direction.