Communications Specialist - Social Media

Responsibilities

• Manages Albany Med Health System’s social media presence across multiple platforms, ensuring consistent messaging, brand voice, and audience engagement.
• Develops and maintains a social media content calendar aligned with organizational priorities, campaigns, and key initiatives.
• Creates, schedules, and publishes content across social media channels to increase visibility, engagement, and brand awareness.
• Identifies emerging social media trends, tools, and platform updates to help keep the System’s digital presence relevant and effective.
• Monitors social media channels for comments, messages, and emerging issues; engages with audiences as appropriate and escalates sensitive clinical, or reputational concerns to department leadership.
• Produces engaging digital content including written posts, photos, short-form video, and other multimedia assets for social media and digital platforms.
• Collaborates with staff to identify and share compelling stories that highlight the System’s innovation, expertise, and patient care.
• Coordinates and assists with photography and videography for marketing initiatives, campaigns, and institutional storytelling.
• Works closely with graphics team to develop creative assets that support digital campaigns.
• Supports the planning and execution of integrated marketing campaigns across social media and digital channels.

Requirements

• Bachelors Degree
• 1-3 years of relevant experience