Communications and Marketing Specialist

Responsibilities

• Marketing Strategy: Work closely with the Executive Director of Strategic Marketing and Communications to develop, coordinate, and deploy the annual college advertising, marketing, and communications plans;
• Assist the ED in working with agency representatives to place advertising buys and manage campaigns;
• Maintain currency with new marketing trends, practices, and advancements;
• Research and recommend new avenues for promoting the college;
• Serve as a consultant for college stakeholders in the development of targeted marketing for specific programs or audiences;
• Effectively use data to create reports on campaign results and determine successful campaign strategies for continuous improvement;
• Collaborate with the Digital and Multimedia Content Specialist to develop marketing strategies on social media and assist in posting content;
• Collaborate with the Senior Graphic Designer on integrated marketing campaigns and creative projects to ensure visual communications across print, digital, web, advertising, and social media align with established college brand standards and campaign objectives.
• Communication Strategy: Write, develop, and assist with feature stories, marketing collateral content, online blog posts, newsletters, press releases, website copy, executive quotes, speeches, scripts for radio and TV, and customer service projects;
• Serve on college committees to collaborate and support college marketing, recruiting, and public relations efforts;

Requirements

• Bachelor's degree from an accredited college or university in communications, journalism, marketing, or a closely related field and/or equivalent work experience
• Three (3) or more years of experience on a high-performance marketing and communications team focused on marketing/advertising communications and/or public relations and social media activities; OR An equivalent combination of higher education and web development experience.
• Knowledge of trends and best practices in marketing, advertising, social media, and digital engagement.
• AP Style;
• Scheduling, planning, and project management processes;
• Section 508, WCAG 2.1 AA, and ADA requirements for accessible content.
• Strong writing, editing, proofreading, analytical and project management skills;
• Experience with online creative and design tools such as Photoshop and Canva;
• Excellent oral and written communication skills, as well as presentation skills;
• Highly organized and self-motivated;

Preferred

• Higher education experience, especially at a community college
• Bilingual – reading and writing in Spanish
• Cultural competency training
• Ability to work and effectively communicate in a multicultural and diverse environment and with people whose first language is not English

Benefits

• Excellent benefits including competitive leave packages and an array of health, dental, vision, and retirement plans to meet your current and future needs.