Communications & Marketing Specialist

Responsibilities

• Develop and implement annual marketing plans aligned with Department goals and priorities.
• Produce seasonal brochures, advertisements, signage, and other promotional materials.
• Maintain consistent Department brand standards across print, digital, and on-site platforms.
• Evaluate campaign effectiveness using analytics and recommend adjustments to improve reach and results.
• Manage Department website content, email marketing, and social media platforms.
• Create engaging graphics, photography, video, and written content for digital audiences.
• Monitor digital engagement and performance metrics and recommend improvements.
• Recruit, cultivate, and maintain relationships with business sponsors and community partners.
• Develop sponsorship packages, benefits, and recognition opportunities that align with Department programs and events.
• Track sponsorship revenue and activity and prepare annual reports.

Requirements

• Education: Bachelor's degree in communications, marketing, public relations, parks and recreation, or a related field.
• Experience: Minimum of three years of progressively responsible communications, marketing, public relations, sponsorship, or related experience.
• Proficiency: Microsoft Office Suite Applications, Adobe Creative Suite, WordPress, Meticrool, photography & videography skills.

Preferred

• Preferred Experience: Municipal government or parks and recreation experience preferred.

Benefits

• Comprehensive, Cost Effective Benefits Package: Medical, Dental, Voluntary Vision, Life and Disability Insurance; FSA; HSA; Lagers Pension- L6 Tier and Deferred Compensation program; Paid Vacation; Paid Holidays; Employee Assistance Programs and Educational Benefits.