Own integrated marketing and communications for a hospice provider; shape brand narrative, drive census growth, and manage digital presence across multiple sites while coordinating with clinical, volunteer, and development teams.

• Responsibilities: Develop and implement comprehensive communication and marketing plans for both internal and external stakeholders.
• Responsibilities: Lead brand strategy, ensuring consistent use of branding, graphics standards, and design principles across all sites, media, and platforms.
• Responsibilities: Manage digital presence including website content, social media strategy, and email newsletters to drive engagement, awareness, and traffic.
• Responsibilities: Produce publications and collateral including newsletters, donor materials, event promotions, and other assets.
• Responsibilities: Support public relations with media outreach, press releases, storytelling, and crisis communication planning.
• Responsibilities: Provide communications support for volunteer recruitment, recognition, and storytelling.
• Responsibilities: Serve as staff photographer/videographer to capture stories of patients, families, staff, and volunteers.
• Responsibilities: Maintain outreach, editorial, and communications calendar to ensure on-schedule work.
• Responsibilities: Assist with internal communications, including calendars and executive support.
• Responsibilities: Ensure HIPAA compliance and protect patient confidentiality.
• Responsibilities: Partner with leadership to support annual census and budget projections.
• Responsibilities: Conduct market assessments and develop a marketing plan aligned to budget and growth goals.
• Responsibilities: Build and monitor perceptions of Heartlinks as a high-quality provider.
• Responsibilities: Manage outreach and education for healthcare agencies and communities with emphasis on hospice awareness.
• Responsibilities: Collaborate with clinical, grief support, volunteer, and development teams to reflect Heartlinks’ mission.
• Responsibilities: Track and report marketing outcomes using KPIs and adjust tactics as needed.
• Responsibilities: Prepare and manage the annual communications and marketing budget.
• Responsibilities: Monitor and report on cost-effectiveness of marketing initiatives.

Requirements

• Requirements: Bachelor's degree in Marketing, Communication, Business Administration, or related field.
• Requirements: At least three years’ experience in health care marketing management, preferably in hospice care operations.
• Requirements: Ability to market aggressively and deal tactfully with customers and the community.
• Requirements: Demonstrates good communication, negotiation, and public relations skills.
• Requirements: Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation.

Preferred

• Nice-to-have: Experience in WordPress, Canva, Constant Contact, Little GreenLight preferred.

Benefits

• Benefits: Full-time employees accrue up to 168 hours of PTO annually, etc. (see original for full list).