Communications and Marketing Manager

Responsibilities

• Develop and implement an integrated marketing and communications strategy that supports the community's overall vision, goals, and resident experience.
• Establish and maintain consistent branding, messaging, and visual identity across all community communications and marketing materials.
• Promote community amenities, recreational opportunities, social activities, special events, and lifestyle programming.
• Identify opportunities to enhance the community's public image and increase awareness of its offerings.
• Oversee the development of marketing campaigns, promotional materials, and communications initiatives.
• Ensure all marketing materials accurately reflect the community's amenities, services, and lifestyle offerings.
• Oversee all internal community communications, ensuring residents receive timely, accurate, and engaging information.
• Manage the development and distribution of resident newsletters, community announcements, email campaigns, digital communications, and other informational materials.
• Maintain and oversee community communication platforms, websites, social media accounts, and digital bulletin boards.
• Develop communication strategies that encourage resident participation, involvement, and awareness of community activities.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Five or more years of progressive experience in marketing, communications, public relations, or a related discipline.
• Experience developing and executing comprehensive marketing and communications strategies.
• Strong writing, editing, proofreading, and storytelling skills.
• Demonstrated experience managing social media platforms, websites, email marketing, and digital communications.
• Proficiency with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience with photography, videography, and digital content production preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience collaborating with senior leadership and multiple operating departments.
• Ability to work occasional evenings, weekends, and special events as community needs require.

Preferred

• Experience working in hospitality, resort operations, country clubs, master-planned communities, residential communities, or lifestyle-oriented environments is highly desirable.