Communication and Marketing Specialist-Wisconsin Reading Center

Responsibilities

• Website & Digital Presence- Lead content strategy, communication plan, and ongoing updates for the WRC website; ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly. Create content for LinkedIn, social media platforms and websites.
• Sponsor Content Development- Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, and FAQ. Draft success stories and publication spotlights. Help with design, web and printing materials for sponsors.
• Email, Social and Conference Support- Build a compliant email/news update cadence for sponsors and collaborators (product updates, milestones, publications, conference highlights). Help coordinate in-services for staff quarterly.
• Internal Communication- Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations).
• Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• Communicates with stakeholders to verify requests and identify editorial resources
• Plans editorial content according to established goals and objects
• Provides project management and execution of communications programs, initiatives, and tactical plans
• Monitors reach and effectiveness of communication campaigns, projects, and initiatives

Requirements

• Minimum 3 years of work experience in communications, marketing, or related field.
• Minimum of 1 year professional writing experience.
• Experience managing web content, preferably using WordPress or similar platform, with a focus on digital accessibility.
• Demonstrated skill with photography and/or videography, including basic photo and video editing.
• Critical thinking and problem solving skills.
• Bachelor's Degree Preferred.

Preferred

• Experience in healthcare, academic research or working with clinical trials.
• Experience supporting business development or sponsor communications in clinical research, biotech, med‑device, CRO, or academic medical settings.
• Experience with Canva, adobe, PowerPoint, teams, and/or Smartsheet’s.
• Familiarity with InDesign or other graphic design programs.

Benefits

• generous vacation, holidays, and sick leave; competitive insurances and savings accounts; retirement benefits.