Director of Marketing

Responsibilities

• Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
• Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
• Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
• Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.

Requirements

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to move growth metrics
• Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics.
• Comfortable being both strategist and operator on a lean team
• Healthcare, telehealth, or wellness experience preferred
• Experience marketing insurance-covered services preferred
• Experience partnering with a sales team on lead-to-purchase conversion

Preferred

• Healthcare, telehealth, or wellness experience preferred
• Experience marketing insurance-covered services preferred
• Experience partnering with a sales team on lead-to-purchase conversion

Benefits

• Equity stake for all employees based on role level
• 401(k) + employer matching program
• Hybrid opportunity with remote work and time on site at our NYC HQ
• Complimentary Parsley Health Complete Care membership
• Subsidized medical, dental, and vision insurance plan options
• Generous flexible time off plan
• Annual professional development stipend
• Annual wellness stipend