Director of Marketing

Responsibilities

• Partner closely with business development to build an integrated growth engine, from defining priority audiences and accounts through awareness, engagement, lead generation and pipeline creation
• Develop and execute a comprehensive marketing strategy aligned with company growth objectives
• Create and lead a best-in-class content marketing strategy that positions Scale Marketing as an industry thought leader
• Build executive thought leadership through speaking engagements, conference participation, webinars, podcasts, LinkedIn and media opportunities
• Lead award submission strategies that increase agency recognition and credibility
• Grow brand awareness and social media audiences across multiple channels
• Drive SEO initiatives to increase website traffic, organic visibility and lead generation
• Develop AI-driven marketing strategies that improve efficiency, content creation, campaign performance and customer engagement
• Evaluate, implement and optimize marketing technology platforms and CRM systems
• Stay ahead of emerging marketing trends, AI technologies and agency best practices

Requirements

• 10+ years of progressive marketing leadership experience
• Previous experience working within a marketing, advertising or media agency environment
• Bachelor’s degree in marketing, Communications, Business or a related field.
• Proven success developing and executing content marketing strategies that drive measurable business growth
• Understanding of, and practical experience driving, sales and marketing alignment within an organization
• Deep expertise in SEO, organic growth strategies and digital marketing
• Experience leveraging AI tools and technologies within modern marketing organizations
• Demonstrated success building teams, departments or marketing functions from the ground up
• Strong executive presence with exceptional communication and presentation skills
• Experience developing thought leadership campaigns and executive branding initiatives, including on LinkedIn

Preferred

• Experience marketing complex B2B services, media, advertising, technology or agency offerings (strong B2C applicants will be considered)
• Experience growing social audiences and increasing website traffic through content-first strategies
• Background supporting business development and agency growth initiatives
• Experience planning industry events, speaking engagements or award programs

Benefits

• Medical, dental and vision insurance with generous employer contribution
• 401(k) with employer contribution
• Ongoing education and training
• Company-sponsored events and team building