Responsibilities

• Develop and execute CRM strategies that increase client acquisition, retention, loyalty, and lifetime value.
• Analyze client data and purchasing behavior to identify opportunities for personalized outreach and business growth.
• Partner with boutique teams to drive CRM initiatives, ensuring consistent client outreach, appointment setting, and follow-up.
• Monitor CRM performance, reporting on key metrics and identifying opportunities for continuous improvement.
• Utilize and continue building on existing clienteling tools.
• Plan, coordinate, and execute luxury client events, trunk shows, in-store activations, and seasonal brand experiences from concept through completion.
• Collaborate with store teams to maximize event attendance, client engagement, and sales results.
• Develop and maintain relationships with local businesses, community organizations, and strategic partners to increase brand awareness.
• Coordinate local marketing initiatives that align with Bonpoint's global brand standards.
• Manage press requests, media opportunities, product loans and pulls, gifting initiatives in collaboration with internal and external partners.

Requirements

• 3-5+ years of experience in CRM, luxury retail marketing, client development, public relations, event management, or a related field.
• Experience planning and executing luxury events, trunk shows, VIP experiences, and client activations.
• Strong understanding of marketing, clienteling, public relations, and brand management.
• Excellent relationship-building skills with the ability to engage clients, media, influencers, and business partners.
• Strong organizational and project management skills with exceptional attention to detail.
• Analytical mindset with the ability to interpret CRM and marketing data to inform business decisions.
• Outstanding written and verbal communication skills.
• Proficiency in Microsoft Office and experience with CRM platforms, clienteling tools, and marketing systems preferred.
• Ability to travel as needed for events, boutique support, and business initiatives.

Preferred

• Luxury retail, fashion, beauty, or hospitality experience strongly preferred.

Benefits

• 401(k)
• 401(k) Matching
• Health Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Paid Time Off
• Employee Discount
• Retirement Plan