Bonpoint logo

Bonpoint

Brand · Retail Apparel and Fashion

Company overview

Maison de mode pour enfants créée en 1975, Bonpoint s’est distinguée par son style audacieux depuis sa première collection. Intuitive et visionnaire, la marque s’est imposée comme LA référence par sa modernité et sa liberté d’oser proposer des silhouettes singulières. La transgression et la subtilité dans les associations de couleurs, de tissus, d’imprimés et de proportions sont ancrées dans l’ADN de la Maison.Racheté par le Groupe Youngor en 2025, la Maison compte plus de 130 boutiques dans plus de 30 pays.Créateur de mode tout autant que de valeur, Bonpoint est une marque engagée. L’ensemble de ses actions sont rassemblées à travers son initiative « Bonpoint Cherrysh », un vaste projet qui marque l’orientation de la maison au profit d’un monde qu’elle chérit.Since its first collection, the Bonpoint children's fashion House, founded in 1975, stands out by its audacious style. Intuitive and visionary, the brand has established itself as THE benchmark through its modernity and its freedom, daring to present unique silhouettes.Transgression and subtlety regarding the associations of colours, fabrics, prints and proportions are solidly anchored in the DNA of the House.Acquired by Youngor in 2025, Bonpoint has more than 130 boutiques spread across 30 countries.A designer of fashion as well as abiding by values, Bonpoint is a committed brand. All of its actions are brought together through the "Bonpoint Cherrysh" initiative, a vast project that showcases the direction of the House for the benefit of a world it cherishes.
Founded in 1975
Paris, Île-de-France, FRA
364 employees (59 in marketing)

Salaries

Typical salary range

$70,000 – $80,000

/ yr

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Funding

Audience

Monthly website visitors
73.6K
Month over month-15.6%
Quarter over quarter-8.7%
Top sourceSearch (63.2%)
Ad budget per month$5.9K
Average search rank36.2
Traffic source mix
Search
63.2%
Direct
20.5%
Referral
6.5%
Paid referral
3.4%
Social
2.8%

LinkedIn followers

Follower count and growth

Total followers

19.4K

12-mo growth

+13.6%

Monthly growth

+0.3%

News

Links