Responsibilities

• Lead the development and execution of strategic marketing plans for a portfolio of client accounts, driving awareness, engagement, and utilization of Bright Horizons services.
• Partner with clients and internal stakeholders to assess business needs, identify opportunities, and deliver data-driven marketing recommendations that influence client strategy and outcomes.
• Executes multi-channel marketing initiatives (e.g., launches, transitions, campaigns), ensuring alignment across stakeholders.
• Analyze marketing performance, synthesize insights, and make recommendations to optimize future campaigns and improve ROI.
• Act as a subject matter expert in client marketing, advising on best practices, communication strategies, and engagement approaches.
• Work with cross-functional partners (Creative, Channel, Client Relations) to align on priorities, messaging, and execution strategies.
• Manage day-to-day project tasks, ensuring deliverables are completed accurately and within established timelines.
• Identify opportunities to improve processes, tools, and marketing practices to drive operational efficiency and effectiveness.

Requirements

• Bachelor's degree in marketing or related field - Required
• 5 years of experience in Marketing or related field - Required
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction - Preferred
• Additional Job Requirements
• - Qualities include strong project management skills; results-oriented and highly motivated
• - Ability to lead projects and take initiative on ideas with minimal supervision
• - Strong cross-functional communications skillset
• - Comfortable setting aggressive goals and exceeding them
• - Thrives in a team environment as well as in an individual setting
• - Function effectively under pressure and maintains a sense of humor

Preferred

• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction - Preferred

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness