Citizen Developer, Sr

Franklin, TN (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own advanced Salesforce Marketing Cloud development and integration work, delivering modular templates, journeys, data architecture, and automation for Marketing Cloud Engagement and Pardot.

  • Own end-to-end implementation of complex customer journeys and automations in Marketing Cloud Engagement and Account Engagement.
  • Must-have: deep SFMC and Pardot expertise, including Journey Builder, Automation Studio, and data extensions.
  • Standout: established pattern library and reusable components across Email, Landing Pages, and MCAE assets.

Job Description

Responsibilities
  • Contribute technical expertise during solution design by advising on feasibility, complexity, and development approach in partnership with the Product Owner/Architect.
  • Develop and implement complex customer journeys, automations, and lifecycle campaigns within Marketing Cloud Engagement and Account Engagement.
  • Design, build, and maintain advanced, modular HTML/CSS templates for emails, landing pages, and preference centers, including dynamic content, personalization, and cross-client compatibility.
  • Develop and optimize Automation Studio solutions, including advanced SQL queries, data transformations, and orchestration for complex use cases.
  • Implement sophisticated audience segmentation and data extension strategies aligned with approved data architecture.
  • Build and enhance MCAE assets (forms, landing pages, emails) with custom styling and behavior to support lead capture and nurturing.
  • Configure and enhance chatbot and conversational experiences, supporting complex routing, integrations, and data capture.
  • Troubleshoot and resolve complex development and platform issues, perform root cause analysis and implement durable solutions.
  • Establish and maintain reusable components, code snippets, and development patterns to improve team efficiency and consistency.
  • Provide hands-on technical mentorship and code reviews for Citizen Developer and Citizen Developer Jr. team members.
Requirements
  • Candidates must be legally authorized to work in the U.S. without sponsorship, now and in the future.
  • Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field or equivalent practical experience.
  • 7+ years of hands-on experience in marketing technology or marketing automation roles, with advanced, production-level development responsibility.
  • Deep expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Email Studio, and data extensions.
  • Strong experience with Marketing Cloud Account Engagement (Pardot), including forms, landing pages, emails, automation rules, completion actions, and lead nurturing.
  • Advanced HTML/CSS development skills for email and landing page development, including:
  • Modular and reusable template architecture
  • Dynamic content and personalization
  • Cross-client and cross-browser compatibility
  • Accessibility best practices (WCAG)
  • Strong SQL skills for complex segmentation, data transformations, and automation use cases within Marketing Cloud.
  • Experience designing and implementing audience segmentation, data models, and data extensions aligned to enterprise data architecture.
  • Proven ability to troubleshoot complex platform and data issues and perform root cause analysis across systems.
Preferred
  • Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Developer, Pardot Specialist) preferred but not required.
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Founded in 2016
Franklin, Tennessee, USA
409 employees (26 in marketing)
76% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
59.6K
Monthly Google Ads Budget
$13.7K
Traffic Source Mix
Search
50.5%
Direct
40.6%
Referral
6.7%
Social
1.1%
Paid
1%

Headcount Trend

Current headcount: ~409

Marketing Team

Marketing Team Size
26 (6% of company)

Funding

Last Raise
Private Equity, 6 months ago

Funding History

  • Sep 2025
    Private Equity
  • Jan 2020
    Private Equity
  • Sep 2016
    Private Equity

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