Responsibilities

• Develop and execute marketing strategies to increase childcare enrollment.
• Promote available openings for infants, toddlers, preschool, Pre-K, before and after school care, summer camp, and enrichment programs.
• Create campaigns that drive parent inquiries, tours, applications, and enrollments.
• Track leads from social media, website inquiries, phone calls, community events, and referrals.
• Support follow-up with prospective families through calls, texts, emails, and tour reminders.
• Assist with enrollment promotions, open houses, and special events.
• Monitor lead conversion and recommend ways to improve tour-to-enrollment results.
• Build relationships with local pediatricians, churches, apartment communities, realtors, libraries, community centers, local businesses, and schools.
• Distribute flyers, enrollment packets, event invitations, and promotional materials.
• Identify community events where KALE can participate as a vendor, sponsor, or family resource.

Requirements

• Experience in marketing, communications, sales, enrollment, childcare administration, education, or community outreach.
• Strong writing skills for social media posts, emails, flyers, and parent communication.
• Comfortable using Facebook, Instagram, Canva, Google Business Profile, and basic digital marketing tools.
• Ability to communicate professionally with parents, community partners, and staff.
• Strong organizational skills and attention to detail.
• Ability to work independently and follow through on assignments.
• Comfortable making phone calls, sending follow-up messages, and promoting enrollment opportunities.
• Must understand the importance of confidentiality, child privacy, and professional boundaries in a childcare setting.
• Must be dependable, proactive, and results-oriented.

Preferred

• Prior experience marketing a childcare center, preschool, private school, summer camp, tutoring program, or family-focused business.
• Experience with enrollment growth, parent tours, lead follow-up, or admissions.
• Experience creating reels, short videos, flyers, and social media campaigns.
• Experience with Brightwheel, CRM tools, Google Workspace, Canva, Meta Business Suite, or email marketing platforms.
• Knowledge of childcare programs, early childhood education, kindergarten readiness, or family engagement.
• Bilingual skills are a plus.