Responsibilities

• National Brand & Market Leadership - Partner with the Chief Executive Officer, senior leadership, and key stakeholders to establish and advance JA USA’s enterprise brand, marketing, communications, and market engagement strategy - Direct national outreach and awareness strategies designed to increase Junior Achievement’s visibility, relevance, and engagement with priority audiences - Set the strategic direction for business-to-business marketing to education decision makers, corporate responsibility leaders, high-net-worth individuals, and community and family foundations - Position Junior Achievement as a credible national thought leader through research, storytelling, executive communications, digital engagement, and mission-centered content Federated Network & Shared Services - Establish the strategic vision and operating model for marketing services provided to more than 90 JA offices nationwide - Lead an agency-style shared-services model providing scalable baseline support, including nested websites, brand standards, messaging, toolkits, media assets, and general marketing guidance - Direct the development of strategic marketing solutions supporting JA learning experiences, including sales enablement resources, videos, thought leadership, storytelling, and social media engagement - Build engagement, alignment, and adoption across JA’s federated network through strong partnership, influence, and stakeholder credibility Digital Marketing, Technology & Innovation - Establish the enterprise vision and roadmap for marketing technology, digital engagement, and marketing automation - Lead an integrated email marketing and automation strategy connected to the organization’s D365 CRM platform - Leverage audience insights, benchmarking, analytics, and performance information to strengthen market segmentation, engagement strategies, resource allocation, and organizational decision-making Executive & Cross-Functional Leadership - Serve as a strategic advisor to the Chief Executive Officer and senior leadership on brand, marketing, communications, market engagement, and organizational reputation - Integrate marketing priorities with Education, Development, Area Support, Human Resources, Information Technology, and other organizational functions - Communicate complex strategies and recommendations clearly and persuasively to executive, governance, network, employee, and external audiences People & Organizational Leadership - Lead and develop a multidisciplinary team of approximately ten professionals across creative services, brand management, web development, and content creation - Build leadership capacity within the function and establish accountability for strategic outcomes, collaboration, financial stewardship, and people development - Anticipate future capability requirements and make strategic decisions regarding talent, organizational structure, succession, external partners, and workforce capacity Financial & Resource Stewardship - Provide executive oversight of the marketing function’s budget, resources, external partners, and significant organizational investments - Direct an annual marketing budget of approximately $640,000 supporting national and local awareness efforts - Monitor financial and operational performance and ensure resources are administered responsibly within approved organizational parameters - Deliver meaningful organizational outcomes while operating within the financial realities and resource considerations of a nonprofit environment

Requirements

• 12+ years of progressively responsible leadership experience in marketing, brand, communications, market engagement, or a related field
• Significant experience leading a major organizational function, enterprise-wide initiatives, or complex business operations
• Demonstrated experience advising a Chief Executive Officer, executive leadership team, governing body, or comparable senior stakeholder group
• Significant experience leading multidisciplinary teams, developing organizational and leadership capacity, and guiding teams through change
• Demonstrated experience managing substantial budgets, making strategic resource-allocation decisions, and overseeing external vendors, agencies, or partners
• Deep expertise across integrated marketing, brand positioning, audience strategy, digital engagement, content strategy, market analytics, executive communications, and agency-style service delivery
• Demonstrated ability to translate organizational strategy into actionable functional and cross-functional priorities
• Strong strategic planning, organizational design, talent development, and change leadership capabilities
• Strong financial acumen and demonstrated ability to balance strategic priorities with responsible budget and resource stewardship
• Exceptional executive communication, influence, and stakeholder-management skills, with the ability to communicate complex strategies and recommendations across executive, governance, employee, network, and external audiences

Preferred

• Experience leading marketing within a federated, networked, matrixed, nonprofit, education, purpose-driven, or similarly stakeholder-intensive organization
• Experience leading or evolving an agency-style or shared-services marketing model supporting multiple internal or external stakeholder groups
• Experience leveraging CRM-enabled marketing automation, digital platforms, audience analytics, and performance insights to strengthen organizational strategy and decision-making

Benefits

• JA USA’s health care benefits provide coverage when needed—focusing on programs that support and encourage healthy living and your overall well-being. We offer medical, dental, vision, life insurance, long-term disability, holidays, paid time off, and 401(k).
• Our Commitment
• At JA USA, we believe that our success is directly tied to our ability to foster an environment where all individuals have access to opportunities and can thrive. We are deeply committed to creating a workplace where inclusion and belonging are not just principles but lived experiences. This commitment drives us to attract, develop, retain, and promote a workforce that mirrors the communities we serve, bringing together a wide range of perspectives, experiences, and talents.
• We embrace the unique contributions that every JA USA employee brings to our mission and encourage individuals from all backgrounds to join our team. By welcoming various voices, we continue to expand our understanding of the world, and we actively seek to elevate representation of different individual experiences and the perspectives they shape.
• We are dedicated to fostering an environment where everyone feels respected, valued, and heard—where people can be their authentic selves and know that they belong. This is how we build a workplace where every individual can succeed, and where we work together to create lasting impact for the young people and communities we serve.