Marketing Coordinator

Responsibilities

• Oversee day-to-day execution of the Bank's organic social media program within approved strategy, brand standards and business priorities, including writing and editing copy, creating or adapting visual assets via approved templates, scheduling and publishing content and maintaining an effective publishing cadence.
• Own the creation and timely delivery of recurring Marketing performance report packages, dashboards and executive-ready presentations for management and senior leaders. Determine appropriate reporting views and consolidate and validate data from multiple sources. Analyze results, identify trends and exceptions, and develop clear conclusions and recommended actions.
• Travel to Northeast Bank locations and attend selected community, customer and employee events to take photos, gather short-form content, identify story opportunities and help maintain a steady pipeline of authentic social content.
• Monitor routine social activity. Route comments, messages, reputation issues or sensitive matters, together with recommended responses, to the appropriate Marketing or business owner in accordance with established response and escalation guidelines.
• Manage assigned Marketing projects from intake through completion. Define scope and execution requirements, develop work plans and establish timelines. Coordinate with internal stakeholders and external partners, resolve routine obstacles, and communicate status, risks and recommendations to Marketing leadership.
• Own coordination of the compliance approval process for assigned Marketing assets. Determine submission readiness, prepare documentation and route materials through Kadince compliance software. Coordinate responses, evaluate required revisions, maintain approval records and verify final materials reflect all required changes before release.
• Assist with event preparation and execution, including assembling materials, packing and shipping supplies for individual events, confirming event inventory needs, coordinating deliveries, supporting setup needs and completing post-event follow-up tasks.
• Manage Marketing inventory, including proactive ordering of promotional items, event supplies and related ordering/fulfillment records; coordinate shipment of materials to Bank locations, customers and prospects as needed.
• Conduct regular reviews of the Bank's website properties, digital channels and Marketing collateral; evaluate content for accuracy, functionality, brand consistency and customer usability, prioritize needed corrections, coordinate action with appropriate owners and verify resolution.
• Conduct market, audience and competitor research for assigned initiatives; assess relevant information, synthesize findings and present practical recommendations that inform campaign strategy, content development and resource decisions.

Requirements

• One to three years of relevant experience in Marketing, communications, project coordination, administrative support, social media, events, business operations or a related field. Alternative qualifications, including transferable experience, internships, professional certifications or demonstrated capabilities, may also be considered. Candidates must demonstrate strong organization, follow-through, attention to detail and ability to manage multiple recurring deadlines.
• A bachelor’s degree in Marketing, Communications, Advertising, Business or a related field is preferred, but not required. An equivalent combination of relevant education and professional experience may also be considered.
• Demonstrated ability to work independently, exercise sound judgment, establish priorities, evaluate alternatives and move assigned work from planning through completion.
• Ability to use spreadsheets and reporting data to consolidate and validate information, analyze results, identify trends and exceptions, and develop clear conclusions and recommended actions. Comfortable using project-management tools and common Marketing platforms, with the ability to learn new systems quickly.
• Proficiency in major social media platforms (Facebook, Instagram and LinkedIn) and comfort taking photos and gathering appropriate short-form content in business and event settings.
• Professional, outgoing communication style and comfort interacting with employees and stakeholders across Bank locations.
• Ability and willingness to travel to Northeast Bank locations and selected events as needed.
• Proficiency with the Microsoft Office Suite of products.
• Experience with project management software preferred (i.e. Asana, Basecamp, etc.)
• Experience with Canva and Adobe Creative Cloud tools is preferred, including Photoshop, Illustrator and InDesign for graphic design and Acrobat for PDF.