Marketing Strategist

Responsibilities

• Develop and execute integrated marketing campaigns for OSV's Parish & School Faith Formation products and assigned OSV News initiatives.
• Plan and coordinate marketing activities across email, paid media, social media, content marketing, print, and other appropriate channels.
• Develop audience-focused campaign messaging that communicates product value, addresses customer needs, and encourages engagement and conversion.
• Manage assigned campaign plans, deliverables, timelines, and budgets in alignment with established marketing workflows and the annual marketing calendar.
• Collaborate with STORY Pod teammates and partners across Marketing Operations, Creative, Product Management, and Sales to support campaign planning and execution.
• Coordinate creative deliverables with the Creative Pod to ensure consistent messaging, visual identity, and brand alignment.
• Support lead generation, customer engagement, product adoption, and retention initiatives for assigned product portfolios.
• Partner with the Marketing Intelligence Analyst to review campaign performance, interpret results, and recommend improvements to messaging, channels, and tactics.
• Support product launches, new resource introductions, curriculum updates, and seasonal marketing initiatives.
• Serve as the primary Marketing point of contact for OSV News, coordinating assigned marketing activities within established plans and departmental priorities.

Requirements

• 3–5 years of experience in marketing, communications, content strategy, journalism, or a related field, including experience planning, coordinating, or executing audience-focused campaigns or communications initiatives.
• Demonstrated ability to coordinate messaging and activities across multiple marketing or communications channels, such as email, digital platforms, social media, content, print, or events.
• Ability to translate audience insights and organizational objectives into compelling messaging, actionable campaign plans, and coordinated communications.
• Experience managing projects, deliverables, timelines, and collaboration across internal teams or external partners.
• Ability to evaluate engagement, campaign, or communications performance and use insights to recommend improvements.
• Strong writing and storytelling experience, with the ability to tailor messaging to different audiences and communication channels.
• Education: Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field preferred. Equivalent education and relevant professional experience will be considered.

Preferred

• Experience in B2B marketing, education, publishing, product marketing, or mission-driven organizations preferred.
• Experience supporting lead generation, customer engagement, product launches, or other measurable marketing initiatives preferred.
• Familiarity with Catholic schools, parish faith formation, or diocesan ministry preferred.
• Experience with marketing automation or email marketing systems preferred.