Director-Marketing

Responsibilities

• Serve as the marketing SME for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals
• Oversee execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives
• Ensure key institutional priorities, including patient experience, are integrated into marketing strategies in a consistent manner
• Apply audience segmentation and channel optimization best practices to strategy creation so that it maximizes engagement and impact across patient and physician audiences
• Partner with digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into plans to drive patient volume and service line growth
• Incorporate location-specific service line strategies to highlight access points, capabilities, and growth opportunities across NYULH markets
• Oversee integration of marketing tactics with broader institutional campaigns, ensuring consistency of messaging
• Leverage tactical expertise to include organic and paid content opportunities as part of strategic execution, leveraging partnership with internal content studio
• Lead marketing function (marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio
• Lead marketing planning and execution of patient-focused content, including patient experience narratives, instructional videos, procedural content, and physician profiles to highlight expertise and care differentiation

Requirements

• Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
• Familiarity with marketing analytics, campaign evaluation, and optimization methods
• Demonstrated ability to translate strategy into executable marketing plans
• Deep expertise in audience segmentation and channel optimization to effectively engage both patient and physician audiences
• Experience with search engine marketing, including developing, optimizing, and managing campaigns
• Strong skills in project management, workflow oversight, and execution of tactical deliverables
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communication approach
• Demonstrated success in managing high-volume, complex marketing portfolios with multiple stakeholders, ensuring consistency, quality, and on-time execution
• Strong experience leading patient-centered storytelling, including development of narratives, instructional/procedural video content, and physician profiles to differentiate clinical expertise and care delivery
• Experience with segmentation, analytics, and channel planning

Preferred

• Masters degree in Communications, Marketing, or related field
• Background in healthcare, academic medical centers, or other regulated industries
• Experience managing planning functions in a matrixed environment
• Familiarity with service line marketing and driving growth across clinical specialties
• Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics