Chief Marketing Officer

Responsibilities

• The Chief Marketing Officer (CMO) provides enterprise leadership for Junior Achievement USA's brand, marketing, communications, and market engagement strategy.
• Working closely with the Chief Executive Officer and senior leadership, the CMO sets the direction for how the organization builds awareness, strengthens its national brand, engages priority audiences, and supports more than 90 JA offices nationwide.
• This executive translates organizational strategy into an integrated marketing agenda that advances mission impact, strengthens stakeholder engagement, and supports Junior Achievement's long-term relevance and sustainability.
• The CMO leads a multidisciplinary marketing team, directs an agency-style shared-services model for the JA network, oversees significant financial and organizational resources, and ensures marketing priorities remain closely aligned with broader enterprise goals.
• Establishing and executing a clear and actionable enterprise marketing and brand strategy that increases awareness, engagement, and consistent brand expression across priority audiences and the federated JA network.
• Strengthen the value and adoption of shared marketing services, advance CRM-enabled marketing automation and performance analytics, deepen integration between Marketing and other organizational functions, and build a high-performing team capable of supporting JA's evolving needs.
• As a member of the executive leadership team, the CMO will also provide credible strategic counsel, steward resources responsibly, and help position Junior Achievement for continued growth and long-term sustainability.
• National Brand & Market Leadership — Partner with the Chief Executive Officer, senior leadership, and key stakeholders to establish and advance JA USA's enterprise brand, marketing, communications, and market engagement strategy
• National Brand & Market Leadership — Direct national outreach and awareness strategies designed to increase Junior Achievement's visibility, relevance, and engagement with priority audiences
• National Brand & Market Leadership — Set the strategic direction for business-to-business marketing to education decision makers, corporate responsibility leaders, high-net-worth individuals, and community and family foundations

Requirements

• 12+ years of progressively responsible leadership experience in marketing, brand, communications, market engagement, or a related field
• Significant experience leading a major organizational function, enterprise-wide initiatives, or complex business operations
• Demonstrated experience advising a Chief Executive Officer, executive leadership team, governing body, or comparable senior stakeholder group
• Significant experience leading multidisciplinary teams, developing organizational and leadership capacity, and guiding teams through change
• Demonstrated experience managing substantial budgets, making strategic resource-allocation decisions, and overseeing external vendors, agencies, or partners
• Deep expertise across integrated marketing, brand positioning, audience strategy, digital engagement, content strategy, market analytics, executive communications, and agency-style service delivery
• Demonstrated ability to translate organizational strategy into actionable functional and cross-functional priorities
• Strong strategic planning, organizational design, talent development, and change leadership capabilities
• Strong financial acumen and demonstrated ability to balance strategic priorities with responsible budget and resource stewardship
• Exceptional executive communication, influence, and stakeholder-management skills, with the ability to communicate complex strategies and recommendations across executive, governance, employee, network, and external audiences

Preferred

• Experience leading marketing within a federated, networked, matrixed, nonprofit, education, purpose-driven, or similarly stakeholder-intensive organization
• Experience leading or evolving an agency-style or shared-services marketing model supporting multiple internal or external stakeholder groups
• Experience leveraging CRM-enabled marketing automation, digital platforms, audience analytics, and performance insights to strengthen organizational strategy and decision-making

Benefits

• JA USA's health care benefits provide coverage when needed—focusing on programs that support and encourage healthy living and your overall well-being. We offer medical, dental, vision, life insurance, long-term disability, holidays, paid time off, and 401(k).