Chief Marketing Officer

Responsibilities

• With so many networks moving from cable to streaming you’ll focus on strategies on growing streaming apps and channels.
• Develop and execute comprehensive marketing strategies aligned with organizational goals to increase brand awareness.
• Lead cross-functional teams in creating compelling content marketing, advertising sales initiatives, and social media advertising campaigns across multiple channels.
• Oversee the planning, implementation, and optimization of digital marketing efforts.
• Manage marketing automation tools and CRM systems to enhance customer engagement and streamline campaign workflows.
• Analyze web analytics reporting using tools like Google Analytics and web analytics platforms to inform strategic decisions and improve campaign performance.
• Coordinate with product management teams to develop integrated marketing campaigns that support product launches and promotions.
• Supervise creative development using Adobe Creative Suite for graphic design, content writing, print advertising materials and more.
• Drive innovation in social media marketing strategies to increase followers, engagement, and conversions across platforms such as Facebook Advertising and other social channels.
• Monitor budgets effectively while ensuring maximum ROI on all marketing activities; report on campaign performance metrics regularly.

Requirements

• Proven track record growing networks from relying on cable to successfully entering streaming world with subscriber-ship growth.
• Proven experience in senior marketing roles with a focus on B2B marketing, digital, social media, on air channels and performance-based campaigns.
• Strong proficiency in SEO, multichannel marketing, advertising sales, content marketing, and social media advertising campaigns.
• Expertise in managing marketing automation tools, CRM systems (such as Salesforce), Google Analytics, web analytics reporting, and growing streaming platforms.
• Demonstrated ability to lead teams effectively within fast-paced environments; experience managing marketing, advertising or public relations teams is essential.
• Excellent copywriting skills coupled with graphic design knowledge using Adobe Creative Suite or similar tools.
• Deep understanding of demand generation strategies combined with data-driven decision-making capabilities.
• Skilled in implementing integrated marketing campaigns that include print advertising as well as digital channels like Facebook Advertising.
• Strong project management skills with the ability to oversee multiple initiatives simultaneously while maintaining attention to detail.
• Exceptional research skills to stay ahead of industry trends and competitive landscape insights.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance