Chief Marketing Officer

Responsibilities

• Growth Strategy and Digital Subscription Revenue - Own the strategy and activation for the end-to-end growth engine across brand, content, influencer, email and paid. - Own the Digital Studio P&L and ARR growth end to end, including acquisition, trial conversion, retention, churn and win-back, with clear targets for ARR, MRR, cost per trial, trial conversion, churn, LTV:CAC and payback. - Make student engagement a core growth lever: build onboarding, lifecycle and win-back programs that reduce churn and increase lifetime value while partnering with the Product and Experience team on the content strategy, product features and digital offerings. - Own Digital Studio pricing, packaging, offers and promotions, including trial strategy, and test them against acquisition, retention and ARR. - Set the channel strategy and budget, and manage the team/agencies across paid, organic, social, email/SMS, referral and community. - Build a system and capability for ongoing testing across creative, offers, landing pages and onboarding, with a balance of brand and performance investment. - Partner with the Product and Experience teams on the digital student lifecycle and metrics so marketing promises and the experience line up and digital engagement goals are met. Brand Positioning & Brand Marketing - Oversee how our brand positioning, identity and assets show up in marketing; sharpening and expanding our brand assets and positioning where and as needed. - Ensure who we’re for, what we stand for, and how we talk about the method is embedded into our marketing, consistent across all channels and brand activations, and aligned both with the market opportunities and the founding vision and brand values. - Oversee the brand campaign strategy and performance, offering your expertise to help the Creative Operations team increase the efficiency of execution and workflows, in service of the entire business: Digital Studio, Studios, Field Study, Retreatments, Events, Partnerships and Retail. - Partner with the SVP of Global Partnerships to develop tactics, campaigns, and pitch materials that will grow the brand partnership, retail and event business units. Leadership, Team Management and Operational Oversight - Be a true complement to the CEO and Founder — a trusted partner who extends the company’s reach, supports the development and execution of long-term strategy, and shares the load of leading the company while embodying The Class values and brand internally and externally. - Own and manage the marketing budget and Digital Studio P&L, ensuring efficient capital allocation across performance channels, brand marketing, and team investments. - Set, manage, and take full accountability for marketing KPIs and performance targets. - Lead and build the marketing and creative function and team, with an emphasis on growth opportunities for our existing team and targeted hiring for subject-matter-expertise where its missing. - Establish rigorous reporting structures, including weekly growth and financial reviews, to track ongoing P&L performance and present key metric outcomes to stakeholders. - Lead and build a high-functioning, engaged and motivated team, and hold our agency and freelance partners to the same standard. - Build a modern, AI-enabled growth infrastructure — the data, tooling, and increasingly AI-powered capabilities that let a lean team operate like a much larger one — built deliberately, with human judgment and creativity at the center of the system.

Requirements

• 10+ years in marketing, with at least 3 years in a senior leadership role owning the marketing or growth function as a VP, Head of, or first-time CMO. You might be a growth leader ready for your first CMO seat, or a seasoned leader drawn to this mission.
• A hands-on track record of growing a subscription or membership business, with fluency in cost per trial (CPT), LTV, CAC, payback, cohort retention, churn and win-back.
• Direct and recent experience driving acquisition and paid media, and comfort getting into the data yourself rather than waiting for a report.
• Track record of thriving in a founder-led early stage company with a strong brand, ideally in wellness, fitness, beauty, fashion or media.
• Deep authentic appreciation for brand, plus the judgment to balance brand building with performance marketing.
• Experience building and managing highly-engaged and high-functioning lean teams, including social, design, copy, creative operations and performance roles.
• A personal connection to The Class, and an authentic belief in the power and potential of the method on and off the mat.

Preferred

• In content, media or creator-led brands,
• partnership or business development
• ecommerce
• multi-channel business (in-person and digital)
• Someone who has built a marketing function or growth engine with a small team and a lean budget, doing much of the work themselves along the way.
• Entrepreneurial, resourceful, and hands-on — ready to roll up your sleeves to make things happen.

Benefits

• The Class provides comprehensive health, dental, and vision benefits.
• Unlimited vacation.
• Complimentary Digital Studio access, in studio Class access, retail discounts and wellness perks.