Parenting Marketing INTERN

Responsibilities

• Collaborate with the team to create and optimize landing pages and user experiences
• Assist in writing and refining email, SMS, and web copy that helps parents engage more deeply with Focus on the Family resources
• Contribute ideas and recommendations for reaching younger and digitally engaged parents
• Participate in campaign planning, audience segmentation, and marketing performance analysis
• Support social media strategy and content promotion for parenting initiatives
• Assist in the development and execution of campaigns such as the 7 Traits of Effective Parenting Assessment, Age & Stage, Family Reading of Scripture, and Plugged In
• Help identify audience insights, marketing trends, and engagement opportunities that can improve campaign performance
• Participate in team brainstorming sessions and strategic marketing discussions
• Gain practical experience with digital marketing platforms, including WordPress, Aprimo, marketing automation tools, and analytics systems
• Learn how integrated marketing campaigns are planned, launched, optimized, and measured

Requirements

• Current junior or senior pursuing a degree in Marketing, Communications, Digital Marketing, Business, Journalism, Public Relations, or a related field
• Strong written communication and copywriting skills
• Interest in digital marketing, marketing automation, content strategy, social media, and audience engagement
• Familiarity with marketing analytics, campaign measurement, and performance metrics
• Ability to think creatively while also analyzing results and identifying opportunities for improvement
• Strong attention to detail and commitment to producing high-quality work
• Self-motivated, curious, collaborative, and eager to learn
• Passion for helping families thrive and an appreciation for Focus on the Family’s mission
• Exemplifying Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...
• Pursuing the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Benefits

• $2500 honorarium, workday lunch, and housing for out-of-town students will be provided.