Marketing Manager

Responsibilities

• Develop and execute creative marketing campaigns, promotions, and digital strategies that increase brand awareness, customer engagement, and sales.
• Manage social media platforms, digital advertising, email/SMS marketing, website content, and other approved marketing channels.
• Utilize marketing analytics, SEO, audience targeting, and performance data to evaluate campaigns and improve return on investment.
• Coordinate promotional calendars, product launches, vendor partnerships, and marketing initiatives across multiple locations.
• Collaborate with Retail Operations, Sales, Purchasing, and creative personnel to ensure marketing initiatives align with company objectives.
• Oversee marketing content, project deadlines, brand consistency, and campaign execution while ensuring compliance with applicable advertising regulations.

Requirements

• 3+ years of professional marketing experience with a strong background in digital marketing and social media.
• Proven ability to develop, execute, and analyze creative marketing campaigns that produce measurable results.
• Strong technical knowledge of marketing platforms, digital advertising, SEO, analytics, and social media management tools.
• Experience with Google Analytics, Meta Business Suite, Google Ads, Canva, Adobe Creative Cloud, or similar platforms.
• Excellent communication, organization, creative thinking, and project management skills.
• Ability to work independently, manage competing priorities, and collaborate with multiple departments.

Preferred

• Previous marketing management or leadership experience.
• Experience in multi-location retail, consumer marketing, or the cannabis industry.
• Knowledge of customer loyalty programs, CRM systems, and marketing automation.
• Bachelor's degree in Marketing, Communications, Business, or a related field.