Chief Marketing Officer

Responsibilities

• Manage social media: Plan, create, and publish content for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile.
• Capture content: Visit job sites to photograph installations, film short videos, interview technicians, and collect customer stories with permission.
• Build local relationships: Represent Bold City at chamber meetings, networking groups, neighborhood events, and business associations.
• Develop referral partners: Connect with realtors, property managers, home inspectors, neighborhood organizations, and local businesses.
• Coordinate community events: Organize sponsorships, vendor booths, giveaways, and other opportunities to introduce Bold City to local homeowners.
• Promote seasonal specials: Create and coordinate social posts, flyers, email campaigns, and other promotional materials.
• Engage our audience: Respond to social media comments and messages and route customer requests to the office.
• Support customer retention: Help coordinate referral campaigns, maintenance reminders, customer appreciation, and system anniversary campaigns.
• Keep marketing organized: Maintain a content calendar, track projects, coordinate vendors, and stay within approved budgets.
• Track results: Report on leads, booked appointments, referral activity, and campaign performance.

Requirements

• Experience with Home Services marketing (required)
• Five or more years of experience in marketing, social media, community outreach, or a related role (required)
• Experience with measuring marketing-driven data, KPI's, and revenue (required)
• Comfortable introducing yourself, building relationships, and representing the company professionally.
• Strong writing, organization, and communication skills.
• Experience with Canva and basic photo and video editing.
• Ability to create engaging short videos and social media content.
• Comfortable working independently and following through on projects.
• Valid driver’s license and ability to travel locally.
• Availability for occasional evening or weekend events.

Benefits

• Health, dental, and vision benefits.
• Paid time off and paid holidays.
• Mileage reimbursement or company transportation for approved business travel.
• Opportunity to grow with a local, family-owned company.