Marketing Manager

Responsibilities

• Lead marketing strategy and execution for assigned development, lease-up, redevelopment, and acquisition communities.
• Develop and implement go-to-market plans, positioning strategies, and customer acquisition initiatives that support leasing velocity, occupancy targets, and revenue goals.
• Support successful community launches, lease-up efforts, and stabilization strategies from project planning through occupancy.
• Monitor market conditions, competitive activity, and customer trends to inform marketing recommendations and business decisions.
• Identify opportunities to improve traffic, lead conversion, occupancy performance, and stabilization timelines.
• Coordinate cross-functional efforts to ensure seamless execution of marketing initiatives and community launches.
• Direct the development of marketing assets and customer-facing materials including websites, digital content, collateral, signage packages, photography, videography, virtual tours, floor plans, and site maps.
• Ensure all marketing materials and communications align with company brand standards and project objectives.
• Oversee community positioning and messaging strategies that effectively differentiate communities within their respective markets.
• Partner with internal stakeholders and external agencies to maintain brand consistency and marketing effectiveness across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• Four or more years of progressive marketing experience, preferably within real estate, property management, multifamily housing, development, hospitality, or a related industry.
• Experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Strong understanding of digital marketing, lead generation, customer acquisition, brand management, and marketing analytics.
• Experience managing marketing budgets and evaluating campaign performance through data and reporting.
• Ability to work effectively with cross-functional teams and external agency partners.
• Strong written, verbal, presentation, and project management skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Proficiency with Microsoft Office applications and marketing technology platforms.

Benefits

• A competitive benefits package that supports your health, financial well-being, and work-life balance, including medical, dental, and vision coverage, a 401(k) with company match, paid vacation and company holidays, and exclusive team member housing discounts.