Chief Marketing Officer

Responsibilities

• Develop and execute a comprehensive enterprise marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision
• Serve as the executive leadership team's principal advisor on brand, market positioning, reputation, communications, customer perception, and marketing strategy
• Establish and protect a clear, differentiated national brand architecture where every business line, market, department, executive, and marketing channel communicates a consistent brand story
• Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative
• Build a marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development
• Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities
• Lead a comprehensive modernization of the company's digital marketing capabilities, including the continued evolution of the company's corporate website
• Develop a modern search strategy encompassing technical SEO, content SEO, local and national search visibility, Generative Engine Optimization, AI answer-engine visibility, LLM discoverability, structured content architecture, and digital authority development
• Develop and lead professional corporate communications and public relations function with a proactive media and communications strategy that increases the company's visibility and strengthens its reputation
• Establish a consistent cadence of press releases, corporate announcements, executive commentary, media engagement, industry perspectives, research and insights, client success stories, awards and recognition, and thought leadership

Requirements

• Bachelor's Degree in Marketing, Business, or related discipline
• Significant progressive leadership experience in sophisticated marketing organizations.
• Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive
• Experience operating within a large-scale organization and managing leaders who themselves manage teams
• Experience building, rebuilding, or materially transforming a marketing organization rather than solely inheriting a mature function
• Demonstrated success operating in a high-growth environment
• Meaningful experience with both B2B and B2C marketing
• Experience marketing a service-based business with multiple constituencies and complex customer journeys
• Demonstrated ability to connect marketing activity to commercial and financial outcomes
• Experience partnering closely with senior sales or business-development leadership

Preferred

• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
• Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
• Direct property management experience will accelerate the successful candidate's learning curve, but it will not substitute for exceptional marketing capability