Channel Partner Marketing Manager (Americas)

Responsibilities

• Creating comprehensive Americas partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience.
• Optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline.
• Ensuring that all Americas channel marketing activity is strategically aligned with, and contributes to, broader campaign & company objectives.
• Working closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays.
• Partnering with PDMs, Sales, and Field Marketing leaders to maximize the use of Market Development Funds (MDF) across the Americas, treating MDF as an extension of the regional marketing budget to fund and scale Americas partner marketing plans.
• Maintaining regular updates and meetings with channel partners, and partners providing necessary support and resources.
• Building and maintaining a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline.
• Ensuring it is kept up to date, maintaining governance processes and monitoring and creating a measurement program to understand its usage and effectiveness.
• Leveraging and packaging successful internal campaigns (i.e. 'Campaigns in a Box') for the Americas partners to use directly or inspire their own campaigns.
• Driving the content pipeline for joint press releases and customer stories, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy.

Requirements

• 7+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner.
• Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact.
• Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams.
• A comfort working across multiple countries within the Americas and considering the regional requirements of partners in different markets, with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed.
• The ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement.
• Experience developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives.

Preferred

• Knowledge of the LegalTech industry
• Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet

Benefits

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
• Rewarding me with an annual performance-based bonus.
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
• Providing me with a flexible time off policy to take the time off that I need.
• Having multiple company wellness days each year to prioritize mental health and well-being.
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.