Brand & Channel Marketing Manager, Industrial Wood

Responsibilities

• Lead Assigned Brands’ Strategic Planning, Voice of Customer, and New Product Ideation Efforts
• Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.
• Drive research and voice of customer initiatives to gather key market and competitive landscape insights.
• Work in partnership with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans.
• Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights.
• Manage annual marketing budgets and spending accountability.
• Drive Execution of Assigned Brands’ Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams
• Manage Associated Products portfolio, driving strategy across all channels
• Document annual brand communications plans and drive project execution through Marketing Communications team.
• Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs.

Requirements

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
• Must have a Bachelor’s Degree or higher
• Must have at least five (5) years of brand and channel marketing with a successful track record of driving sales and profitability growth
• Must have experience with national marketing programs sold through diverse channels
• Must have experience translating insights into strategic plans and market-facing initiatives
• Must have experience demonstrating ability to develop relationships with internal and external sales partners as well as end use customers
• Must have significant experience creating and executing strategic initiatives

Preferred

• Have a Bachelor’s Degree or higher in Marketing or other business concentration
• Have an MBA
• Have multi-Channel experience
• Have Business-to-business (B2B) Industrial Marketing or Sales experience
• Have Coatings Industry knowledge
• Have significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion

Benefits

• At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.