Responsibilities

• Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights. Assists with the planning, creation, and execution of various strategic marketing and communications.
• Consults and collaborate with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
• Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
• Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners as necessart. Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
• Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.

Requirements

• Bachelor's degree and 10+ years of experience in marketing and communications required.
• Demonstrated leadership in planning and executing digital marketing initiatives across search, social media, display, and native advertising channels, including SEM, Google Performance Max (PMAX), Meta Advantage+, Meta Audience Network, Google Display Network, and Microsoft Native Prospecting.
• Experience planning and executing customer acquisition and engagement campaigns through social media platforms (Facebook, Twitter, Instagram), and third-party email marketing programs.
• Proven analytical skills with the ability to evaluate digital channel performance and recommend strategic adjustments to meet and exceed marketing program objectives.
• Experience supporting both B2C and B2B business models preferred.
• Client service and matrix management experience desired; agency experience is a plus.
• Demonstrated strategic thinking and analytical skills with a track record of driving successful marketing programs.
• AARP will not sponsor an employment visa for this position.

Preferred

• Experience supporting both B2C and B2B business models preferred.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.