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AARP

Brand

3.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.
Founded in 1958
Washington, District of Columbia, USA
6.5K employees (823 in marketing)
www.aarp.org
72% recommend to a friend
73% positive business outlook

People

Marketing leadership

Anna E. Banks
EVP, Chief Marketing Officer
At the company for 1 year 2 months
Pamela Farrell
Pamela Farrell
Senior Vice President Marketing
At the company for 20 years 7 months
Thomas Miller
Thomas Miller
Vice President Marketing, AARP Services
At the company for 7 years 9 months
Barbara Shipley
Barbara Shipley
Senior Vice President, Brand Integration
At the company for 20 years 4 months

Hiring contacts

Angelica Scott
Angelica Scott
Recruitment Marketing Manager
At the company for 6 years 9 months
Ivone Keenan
Ivone Keenan
Marketing and Recruitment Specialist
At the company for 5 years 5 months

Hiring activity

Open marketing jobs over time

82 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Grant, 7 years ago

Funding history

Jul 2019

Grant AARP

Audience

Monthly website visitors
42.7M
Month over month+15.2%
Quarter over quarter+4%
Top sourceDirect (71.1%)
Ad budget per month$4.6M
Average search rank44.9
Traffic source mix
Direct
71.1%
Search
23.5%

News

AARP Utah University Webinars
Nov 21, 2025 • AARP States
Giving Back, Making Friends, Changing Lives! Volunteer with AARP Massachusetts
Nov 13, 2025 • AARP States
Caring for a Loved One? AARP Can Help! Check Out Our Online Series This November.
Oct 16, 2025 • AARP States

Links

www.aarp.orgLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +4.8% year over year
Referral
3.8%
Social
0.7%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

152.3K

12-mo growth

—

Monthly growth

+2.6%

Salaries

Help build salary transparency at AARP

Share your compensation anonymously to see full data.

Contribute

Open positions82 open marketing positions

AARP logo

Digital Marketing Manager

AARP

District of Columbia, USA (Hybrid)

$113K/yr - $125K/yrIn-houseFull-timeMid level2+ years exp.
2 days ago
AARP logo

Digital Marketing Manager

AARP

District of Columbia, USA (Hybrid)

$113K/yr - $125K/yrIn-houseFull-timeSenior level2+ years exp.
2 days ago
AARP logo

Digital Marketing Manager

AARP

District of Columbia, USA (Hybrid)

In-houseFull-timeManager2+ years exp.
2 days ago
AARP logo

Channel Marketing Manager (Third Party Digital)

AARP

District of Columbia, USA (Hybrid)

$104K/yr - $115K/yrIn-houseFull-timeSenior level10+ years exp.
3 days ago
AARP logo

Channel Marketing Manager (Third Party Digital)

AARP

District of Columbia, USA (Hybrid)

In-houseFull-timeSenior level10+ years exp.
3 days ago
AARP logo

Channel Marketing Manager (Third Party Digital)

AARP

District of Columbia, USA (Hybrid)

$104K/yr - $115K/yrIn-houseFull-timeSenior level10+ years exp.
3 days ago
View all 82 jobs

AARP insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1958
Headquarters
Washington, District of Columbia
Employees
1001-5000
Flat last 12mo
Marketing team
823
13% of company
100 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+4.8%
Last funding round
81 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
42.7M
Month over month+15.2%
Quarter over quarter+4%
Top sourceDirect (71.1%)
Traffic source mix
Direct
71.1%
Search
23.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 2.5M organic clicks / 1.2M paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+186,214
Ad budget per month
$4.6M
Average search rank
44.9

G2 quick view

Shows G2 rating and review trend.

Main result
8.5 / 5
2 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

152.3K

12-mo growth

—

Monthly growth

+2.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
14 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

823
13% of the company • 100 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 823.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4 / 5
Culture
3.8 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
72%
Positive business outlook
73%

Funding

Shows saved funding data.

Last raise
Grant
7 years ago
Funding details
Amount raised
—
Last round
Grant
Last fundraise
7 years ago

News

Shows saved company news.

AARP Utah University Webinars
Nov 21, 2025 • AARP States
Giving Back, Making Friends, Changing Lives! Volunteer with AARP Massachusetts
Nov 13, 2025 • AARP States
Caring for a Loved One? AARP Can Help! Check Out Our Online Series This November.
Oct 16, 2025 • AARP States
3.8%
Social
0.7%
Paid referral
0.7%
2024-01-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
SVP & Editorial Director